When it comes to crypto promotion, several platforms are considered the most prominent. We have the likes of Twitter/X, Instagram, TikTok, and YouTube, and a majority of the activities in the space congregate around these platforms, and others get left by the wayside. And while they certainly have a lot to offer, it’s essential to consider some other platforms as well.
There are several social media platforms you should certainly embrace for crypto promotion, as they will give you access to a dedicated audience, amazing features, and much more. In fact, there are certain benefits you get from the site that you simply won’t find with others, some of which are as follows.
Pinterest is considered one of the least controversial social media platforms ever. It is primarily about pictures and videos, with less emphasis on commenting or conversing with other users. While there is certainly the option to do so, most people engage with Pinterest by creating boards and saving relevant images by theme. In our minds, the person using Pinterest is a woman planning her wedding or a young college student organizing outfit ideas.
But the truth is that the crypto sector is thriving on Pinterest and even drives a lot of traffic. This is because you can attach links to photos and videos, and interested people can click to read or watch more. By creating high-quality and engaging images and circulating them on Pinterest, you can link to your business product, blog, and much more. As long as it is truly engaging content, and not spammy, Pinterest can drive insane amounts of traffic and sales to a relevant audience.
Snapchat
While Snapchat has been declared dead by both civilians and celebrities alike, it continues to draw millions of users per month. While a lot of the activity on the app is people snapping content they wish to be removed in a short time, there’s also a big market for original content.
Listicles, short-form video content, and others are very popular, and there are entire markets for this. If your business is crypto, a promotion strategy can include putting out scripted content, countdown lists, and much more, and Snapchat is a great place to do this. And because it is not as heavily visited as places like TikTok, there is less competition to deal with, which might work in your favor. It might take a bit of time to figure out the Snapchat landscape and speak the audience’s language, but once you do, the sky is the limit.
Reddit is called the front page of the internet for a reason, as it is a space where content of all forms can find a home. There are thousands of subreddits for everything from news to fitness to pictures of buildings that look evil, apparently. Reddit is also a big hub for crypto lovers’ discussions, with the official cryptocurrency subreddit having over 1 million users. Many crypto projects themselves on Reddit by creating their own specific space for their fans to congregate.
They also do this by posting news stories regarding their projects in the relevant subreddits and basically putting a spotlight on them. Some businesses, in pursuit of crypto promotion, go so far as to hire people to post about them on Reddit daily and build credibility with this audience. If curating a community or getting grassroots support is important for your business, then Reddit is definitely a space you should consider.
LinkedIn’s reputation among the public is mixed, with some finding it a useful place for career advancement while others find it cringy. Regardless of what you think about it, LinkedIn, it is one of the best ways to solidify a project as a legitimate option in the web free market, as opposed to just another cash grab crypto. This can start by giving it a face and a name through its executives.
If the CEO of your project has a positive reputation on LinkedIn, as well as valuable contacts, they can easily put out content about it, and get it engagement. Not only can you easily link to your business page and announce products and services, but you can also get cosigned by others in the industry. If the head of a prominent crypto exchange with millions of LinkedIn followers likes or comments on your project, you are not only amplified for visibility but given a level of credibility that money almost cannot buy. So, while you embrace many other social media platforms, do not neglect LinkedIn.
Quora
Quora, at its core, is a site where people go to have their various questions answered by others. This includes everything from personal relationship dilemmas to curiosities about careers, geopolitics, entertainment, and much more. In some cases, the answer to a person’s question can lie in the exact type of crypto product you are selling. If a person asks whether or not cryptocurrency is secure, answering the question and then noting that your company‘s crypto wallet is a good option in the market helps in promotion.
So, anyone looking to gain credibility and a new audience should consider using Quora. And in the age of AI answering people’s questions instantly, there’s a belief that more people will eventually turn towards sites like Quora to get verified human answers that AI cannot provide. So, it’s important that you get in on the action and establish yourself within this domain.
Conclusion
Effective crypto promotion means embracing both the well-known mainstream platforms and the lesser discussed ones, which also have a lot to offer. As you seen from our list, these platforms offer a sense of community and authenticity, which makes them stand out in the sea of social media platforms. A person who goes to Pinterest over TikTok or Quora over Instagram is likely looking for an authentic human connection in the digital space. By tapping into this, you can gain consumer trust, promote your business, and reach your goals.
