How time flies! Believe it or not, we’re only a few weeks from summertime. We all know the one: that time of year when school is out, the sun is shining, and everyone is in a relaxed yet excited mood. It’s not only a time for school children and fun seekers to look forward to, but also a core business season.
After all, the summer blockbuster and holiday season exist within the business world for a reason. But how do you make sure your blockchain business makes the most of this development? Here are a few things to keep in mind:
Lean Into The Imagery
While summer is a legitimate season of the year, it has also become a bona fide aesthetic. Just search the term summer on sites like Pinterest and Tumblr, and you’ll see a wealth of palm trees, beaches, bikinis, and so on. Because summer represents fun and indulgence for many of us, we’re happy to see that imagery everywhere. To fully reap the benefits of the summer season, it would be in your best interest to lean into the imagery.
This means putting summer-related motifs on your social media, website, promotional material, and so on. An idea would be to post videos to social media showing your offices decorated for the summertime or even activities your staff are engaging in. Doing this signals to your audience that you two are taking part in summer festivities, and this can endear you to them.
Offer Deals
It’s not enough to simply have the image of summer all over your blockchain business. You should also offer deals and special promotions that lean into the summertime. For example, you could host a summer sale that gives a discount on certain goods and services to draw in consumers. You could release a limited edition line of products that have to do with summer, or simply call it a summer line. As a bonus, you could give away small prizes or treats to customers when they make a purchase.
A small stuffed toy in a summer motif or vouchers for summer-related activities would be a great way to endear yourself to customers. If you want to go the extra mile, you could also run a competition on social media that will give discounts, free gifts, gift vouchers, and so on. Everyone loves a good deal, and running a summer deal is a great way to connect with your customers.
Prioritize Family And Holidays
One thing that sticks out about the summer time is that it is for families to get together and then enjoy different activities. If you want to make the most of the summertime and market your blockchain business, try to find some angle that leans into families and holidays. For example, you could introduce a bundled deal of crypto wallets for the whole family. This not only offers a deal but also introduces it at a time when families are likely buying package products and services.
You can also put out products, services, or imagery that have to do with the holiday season. Think a social media series on how to invest while on holiday, a crypto wallet travel pack, and so on. If you choose to do the summer promotion plan, you could even make a family trip the reward for winning, if this is within your budget.
Watch Your Blockchain Business Timing
Summer might be exciting, but it’s also a limited period and any blockchain business looking to make the most of it needs to be careful of their time in. For example, a lot of big summer spending on things like holidays is done well before summer or right at the beginning. So, if the product or service you’re trying to push is quite expensive, you want to begin your promotion well ahead of time so that customers have spent all their money before then. If what you’re selling is more of an impulse buy or not a very expensive one, you could very well pace your business promotion over several months of summer.
Another idea would be to design promotional campaigns around end-of-summer or back-to-school deals. Say you have designed a blockchain education platform for younger people or something geared towards students. In that case, it would be a good idea to float your campaign during the back-to-school sales season, where you can take advantage of late summer buying. Either way, ask yourself how much your target audience will have to spend on your blockchain business and find out what time during summer they’re most likely to buy.
Lean Into Local Businesses
Because schools are out during summer and people are on vacation, there is more foot traffic to local businesses and more spending. This can be a major advantage for your blockchain business if you lean into local establishments. Say you’re a crypto payment processor and want to see greater use of your products. Marketing yourself to local businesses with the angle of taking advantage of foot traffic to accept crypto payments could be in your best interest.
If you run a Bitcoin ATM, setting it up during the summer in a busy shopping center would be a great way to establish yourself within the community. If you are looking to run marketing campaigns, places with high foot traffic mean that you can get more eyes on your products than ever before. Keep in mind, however, that many blockchain businesses will be targeting the same areas and audience, so getting in on time is key.
Conclusion
Blockchain businesses face a lot of competition but have a unique advantage during the summertime. From more foot traffic in physical locations to more willingness to spend on leisure, it is a great time to find new audiences and develop customer loyalty. Consider some of the steps we’ve suggested in this article, and you could see your blockchain business bring in profits and public goodwill this summer and beyond.
