The blockchain sector has come a long way in the last decade, especially. At one point, it was essentially an underdog, ignored by a lot of the mainstream and fighting for survival. Now, blockchain businesses have achieved immense success, and this means that blockchain promotion is much more prominent.
Perhaps one of the most unique ways that blockchain promotion is taking place is via sponsorship. It’s not unheard of for blockchain businesses to sponsor all manner of events and even entire event centers. If you’re a blockchain business looking to gain more visibility, here are a few events and things you can sponsor:
Sports Matches
Blockchain and crypto businesses have put a lot more effort into sponsoring sports events in the last few years. From UFC fights to football matches, it’s clear that there is an overlap between the audiences that care about crypto and those are watch sports. This is doubly so given that cryptocurrency is becoming more widely used in the gambling sector, and many sports fans love to place wagers.
So, if you have the budget for it, consider sponsoring is sports match. You might not have the funds to sponsor a UFC match, but a local boxing tournament or football club might be within your reach. This way, you can drum up more publicity and develop a local base of customers.
Influencers And Celebrities
Celebrity and sponsorships have gone hand in hand for decades now, and attaching a famous face can be a way to catapult a brand from obscurity to worldwide renown. Many blockchain and crypto businesses have figured this out and, in turn, have dropped millions of dollars to put famous faces like David Beckham and even the Kardashians in front of their brands. Your business can get in on the action and, depending on your budget, get public figures of various levels of fame.
If your pockets are unlimited, you could get famous actors, musicians, reality stars, and others to front your business. You could get C-list celebrities to endorse your products if you have less money to work with. If you’re especially on a budget, you could opt for influencers who would charge a fraction of the cost.
In all of this, make sure that their audience is the type of people you are targeting. As we said in a previous blog post, it’s best to look into who follows this person in terms of gender, age, financial status, interests, and so on. This is to avoid spending money to reach an irrelevant audience.
Leveraging Conferences for Blockchain Promotion
As with any other fast-developing industry, blockchain is seeing many more conferences these days, and naturally, these tend to look for sponsors. This can be a great way to not only gain more visibility for your business but also more credibility. Sponsoring a blockchain-related conference means that your business will be seen by attendees who are already interested in blockchain.
Unlike sports fans or fans of a celebrity, there is no guesswork as to whether these people care about cryptocurrency, as they are attending a blockchain conference. Depending on what other businesses attend the conference and how respected it is, it could also help with your brand identity. If your business is sponsoring the same conference as Binance and Coinbase, you will be seen as a worthwhile entity that is at the forefront of the industry’s development.
Outside of pure sales, the sort of industry goodwill can serve you for years to come, so this is definitely something to consider.
Educational Outreach
These days, there is more emphasis on blockchain promotion and crypto-related education. This includes everything from talks at schools to private workshops teaching individuals of all backgrounds how to use cryptocurrency and blockchain-related products. This represents another avenue for your business to gain visibility through sponsorship. This is especially true if the outreach touches on your specific part of blockchain.
If a workshop is being held about how to use crypto wallets and your business sells crypto wallets, sponsoring it will be a golden opportunity. This means that new entrants into the crypto market will see your business as their first exposure to crypto wallets. As such, you should always look for crypto-related educational outreach events and see how you can get involved.
Entertainment And Cultural Events
Outside of the more serious events like blockchain conferences and educational outreaches, it’s also worth looking at various entertainment events. This includes live shows for podcasts, conferences, music festivals, parades, and so on. If you are a blockchain business that is looking to connect with a young, hip audience or wants to be seen as relatable, these types of events would be a good idea.
The type of business we associate with a music festival on a podcast live show is not only relatable but fun as well. And the good news is that these sorts of events perhaps happen more frequently than blockchain conferences and educational outreaches. So, look into these sorts of events in your local area and see if sponsorship is an option.
Event Centers
A classic way to drum up visibility for a business is to sponsor or buy over an event center and have it renamed in your honor. The biggest example of this in the crypto sector is the Crypto.com Arena, which used to be the Staples Center. It is a major event center in Los Angeles, and now, whenever an award show or a basketball game or any other event is being held there, crypto.com is mentioned. This may not be in every business’s budget, but if there is a chance to sponsor a local or regional event center, you should look into it.
Conclusion
Blockchain promotion can take several forms, and sponsorship is certainly one of the more creative. In this article, we offer a few ideas for things that a blockchain business can choose to sponsor. If any of them is within your budget and aligns with your business’s vision, you should certainly look into it.
