These days, more and more consumers are accessing online experiences using crypto apps. It’s a cliché, but there truly is an app for everything. The crypto world has been getting in on the action for a while, with everything from exchanges to wallets, and much more.
But how do you stand out in the crypto app market that seems to only expand each year? The good news is that promoting a crypto app can be done effectively and creatively. No matter what your app actually does, here are a few ways to get it seen:
Leverage Video Content
Compared to an actual product, an app is something the customer intends to engage with regularly, perhaps daily. Before they can be convinced to use an app, they might want to get a feel for how it will work. In this case, still images won’t do it, but instead, you’ll want to have videos showing how they can navigate the app and use its functions. So, when launching a marketing campaign for a crypto app, have a video showing what the various pages will look like. These are more likely to convert users, especially when they are put on the right platforms.
Use the Right Platforms to Promote the Crypto App
Because apps are mobile-based devices most of the time, you want to advertise to users on the platforms and devices that they will be compatible with. In your ad managers for various social media sites, you can specify which devices your app is compatible with and ensure it is advertised only to those who can use it. Promoting your app on social media platforms is quite advantageous because the posts typically come with a download button that immediately redirects users to the app store.
Of course, getting the most out of this means that you must advertise on the apps that your target audience is most likely to use, be it Instagram or TikTok. Your best bet would be to do some market research to figure out which social media sites your customers use the most and then run your campaigns there for easy downloads.
Offer Joining Incentives on the Crypto App
While downloading an app can seem like a simple process with only a few steps, it is a significant commitment for the user. For a crypto app, it can mean giving up sensitive information as well. So, to get customers to take this action, especially as they have many other apps they can use, you might want to give them some incentive to do so.
For existing customers, you can offer a one-time discount for transactions completed using the app. Many will keep using the app afterwards, and this is a win for you. To bring in new users, you can emphasize the perks of the app, such as a new customer bonus, and much more. Either way, you’ll need to offer something to get them to use it.
Allow Seamless Onboarding
For a lot of users, hesitation to embrace a new app often boils down to reluctance to complete a complicated onboarding process. This is especially true with things like crypto, which is why you have to go out of your way to reassure them. In your promotional campaign, you should state that sign-ups are easy or not required at all ,depending on your app. If you already have reviews posted to app stores, consider including these in the campaign to convince new users. If you can successfully push the narrative that onboarding is simple, you can get a higher conversion rate.
Influencer Marketing
In the same vein of acquiring customer trust, you should certainly invest in influencer marketing. Stats show that modern consumers trust the opinions of their favorite influencers more than traditional sources, and this is doubly true for things that have to do with money and assets.
A good idea would be to secure partnerships with relevant influencers in the crypto or blockchain space and have them talk about the app. By highlighting its top features and offering perks for users to join, you can significantly increase your download rate.
We have previously touched on influencer marketing and outlined how to manage such collaborations for maximum results. Make sure to consult them or reach out to us here at Proleo.io to get started.
Create a Crypto App Referral Program
Referral programs have been a huge part of attracting new customers for businesses, and you should certainly use this to your advantage. This could be done using referral codes, links, and much more, but try to offer existing users an incentive to bring in others.
This could be a one-off, a continuous reward system, or even a challenge to bring in a certain number of people to win a bigger prize. New customers are more likely to sign up if someone they trust is referring them to an app, and so, you should make sure to do this.
Consistency
Marketing theory states that most customers have to see advertising for a product or service around 7 times before they go ahead and take action. This means that you can’t have just one round of crypto app promotion and call it a day. Instead, you want to begin promoting the app even before it launches to build momentum.
You also want to have a robust rollout, including ads, live sessions, walk-throughs, and much more. Periodically, you want to promote the app to remind people of its existence and have the link to download in your bios, website, and more. By being consistent, you can build a solid user base for your crypto app.
Conclusion
Putting out a crypto app means that you’ll be going up against some serious competition and trying to gain the trust of your user base. Luckily, there are ways to do both successfully, and these mainly include emphasizing its amazing features and earning trust via the platforms and personalities your costumers clings to. By doing these consistently, you can develop a loyal following.
