While many blockchain products and services exist in the virtual world, in-person and even online events are a great way to market them and connect with an audience. We’ve spoken about blockchain events in the past, including how to budget and organize them. But how exactly do you go about marketing them?
The internet is the space where many of us hear about events, and naturally, blockchain ones are not exempt. There are several platforms you should definitely leverage when trying to drum up attendance and sales for your blockchain event, some of which are as follows:
Eventbrite
Of all the sites for finding in-person and online events, Eventbrite is perhaps one of the most popular. The platform allows you to list the date of any event you’re hosting, along with the location, theme, and much more. Viewers can also buy tickets or reserve spaces via the platform, which means you can track attendance ahead of time. If your business is located in a specific area, you can also list it under events in the area, so anyone looking for things to do can easily find it.
Because Eventbrite is so popular, your event can gain a lot of traction, especially if it gets spotlighted by the platform. You also pay to have your event shown in users’ feeds as an ad, so you should certainly consider this. It could even be your go-to platform for listing events.
Email Newsletter Platforms
While you want to advertise your blockchain events to new people, you also want to get your existing customers on board. One of the ways to raise awareness for this is through email newsletters. Such newsletters are a great way to keep in touch with your users and advertise products and services to them.
Ideally, you should already have an email newsletter platform like Mailchimp on hand and should be able to email all your existing customers. As a show of goodwill, either offer them the chance to get early bird tickets or offer a small discount. This helps you to reward your community and encourage them to continue engaging with you. This is especially true if you plan to make the event a recurring thing.
Twitter/X
It is no secret that the Web3 sector is thriving on Twitter/X and so, it is a great place to promote blockchain events. First, you can post content regarding the upcoming event to your main feed and engage with your followers. You can also run ads for the event, giving users the chance to sign up with ease. If you really want to drum up support, you can also reach out to influencers in the space and have them promote the event. Another idea would be to engage with the wider community via Twitter/X live sessions, live-tweeting as the event takes place, and much more.
Having a dedicated hashtag also means that the content related to it can be organized and thus easily accessible.
If you’re operating in the blockchain space, you have to have an active presence on Instagram. The highly visual platform can allow you to promote your event using pictures, videos, audio, and much more. There is a wealth of opportunities to drum up support for your event, whether through original content or using influencer marketing.
In the lead-up, you want to publish posters that have all the details of the event, videos of the setup, and trend-based content if deemed appropriate. Like many other platforms, you can also run ads to get more eyes on your event and increase signups.
Meetup
MeetUp is similar to Eventbrite in that it is a platform for finding and signing up for events, both online and in-person. But unlike Eventbrite, there is more emphasis on groups that periodically meetup and less on one-off events. So, unless your business is willing to start a recurring MeetUp group, you might have to collaborate with existing ones.
It cannot hurt to search for blockchain-related groups on the site and invite them to your event. A good idea would be to offer them a discount or other such perk in exchange for their attendance. This can really help your business in the long run, as it not only brings in attendees for this event but embeds you in the organic grassroots blockchain sphere. This means that future events are more likely to be well-attended.
Telegram
Telegram is another platform on which the blockchain space thrives, especially with dedicated communities that promote goods and services. You’ll want to create a Telegram channel specifically for your event or promote it in your existing community. This could be everything from ticket sales to disseminating important information on the day itself. Doing this means that you can begin to build a community around the event, and next time it happens, you’ll have a built-in audience to tap into.
You’ll also want to get involved with the existing blockchain communities on the platform. Whether through relationships with the admins or paid advertising, you can let dedicated crypto users know about your event, and this will be a big boost.
Facebook Events
While Facebook might not be as prominent within the industry as other platforms, it is nevertheless a great place to promote events. This is thanks to Facebook events, which allow people to sign up for various events. What’s more, they can easily share the event with their network and let others know that they are going.
Any business looking to bring in more people for their blockchain events will want to take advantage of this sort of feature, as it means more chances of spreading the word.
Conclusion
Getting attention and attendance at blockchain events can be made much easier when you use the correct tools and platforms. From event-specific apps like Eventbrite to social media platforms designed to spread the word, you want as many eyes on you as possible. That way, you will not only gain short-term attendance but long-term interest in your future events.
