The crypto market might be thriving but it is very saturated. Even as you’re trying to make headway and get attention for your token, so are hundreds of other entrepreneurs. That’s where crypto content marketing comes in.
Crypto content marketing essentially means putting out content of any type to draw attention to your own business. Some of the biggest businesses in the world leverage content marketing. See the Michelin Guide or the Victoria’s Secret Fashion Show; the public gets content for free while a brand gets exposure. If you’re looking for content marketing ideas for your crypto business. Here are some ideas:
-
Articles
Thousands of articles are published on the internet every day and many of these are created to benefit one business or the other. The idea is that potential customers go online to look for information relating to crypto in some form and might come across yours. After getting the information they need, they might go on to patronize your business. Even if they don’t, your brand is solidified in their minds as an authority on crypto, which means that they might in the future.
So, if you’re looking for crypto content marketing ideas, consider starting a company blog and putting out articles on relevant topics.
-
A Podcast
In case you haven’t heard, podcasts are big business these days and everyone seems to be getting in on them. This also represents a crypto content marketing opportunity for your business and a way to reinforce your brand identity. This podcast could be run by a member of staff or a content creator you employ to discuss things related to crypto in some way. The tone of the podcast can be used to communicate your brand as relatable, aspirational, or anything else. This is one of the newer forms of content marketing but is very much recommended for crypto businesses.
-
Tutorial Videos
There are countless visual learners on the internet and endless crypto-related things to learn about. This is why a good crypto content marketing strategy would be publishing how-to videos for your audience. Think of things like ‘how to set up your crypto wallet’, ‘how to buy a token on x exchange’. This type of content is evergreen because as long as people use crypto, they will need these questions answered. As such, your business can generate endless attention from these videos. Even more so if these videos are very high-quality and easy to understand. So, do some research on the most common issues for crypto users and create tutorials based on them.
-
Q and As
Let’s face it; people are nosy and like to know what others do and think. Just take a look at the Ask Me Anything subreddit and how many threads exist. An executive within your company can sign up for an online Q and A, whether that be on Reddit, Twitter/X, Discord, and so on. A good idea would be to time this with new product launches for maximum benefit. You could also do in-person Q&As at conferences, launches, and so on. The more personable and engaging the executive is, the more successful this effort will likely be.
-
Case Studies For Crypto Content Marketing
The crypto sector always has one major development or the other; exchange hacks, lawsuits, major market movements, new laws, and so on. Every day investors and the media are always looking for breakdowns on these developments and what they mean for the industry. A good idea for crypto content marketing would be to publish case studies on them. Explain the event’s relevance, do some research to offer a new angle to it, and break it down in a way everyone can understand. In a lot of cases, crypto-focused publications will report on your case study and this basically earns you free publicity.
-
Newsletters
Think of all the newsletters you personally subscribe to. You can read newsletters on virtually every topic and even publish your own to market your business. Ideally, the newsletter will be weekly, bi-weekly, or even daily depending on the demand. In it, you can discuss relevant events in the industry, along with more lighthearted content for balance. In this newsletter will be links to your business site, information about new products/services, and so on. If you can develop a healthy following for your newsletter, it may even translate to more sales over time.
-
Leverage User-Generated Content
When we talk about crypto content marketing, we don’t only mean the content you create and publish by yourself. Both professional content creators and everyday users publish content relating to businesses all the time and you can leverage this by engaging with them. For example, you can repost creative pieces of content that reference your business online with credit. If someone posts about how much they like your exchange, feel free to repost it on your main page. You can also sponsor a content creator to review or otherwise create content about your business.
-
Day-in-the-Life Videos
A big content niche online these days is employees of a company showing a day in their lives or some part of the inner workings. From GRWMs to day in the life of an employee to roundups of company events, many consumers want to take a peek behind the curtain and see what it is like to work at certain places. If you have employees happy to take part, have them create content about their day, highlighting your company culture, the exciting things you’re working on, and so on. Besides bringing more attention to your business, this also helps to humanize your business and put a ‘face’ to it as it were.
Conclusion
Crypto Content Marketing might seem like a daunting task for a business but it doesn’t have to be. As we’ve pointed out in this article, there are several types of content you can put out and many ways to benefit from them. The key is to always deliver value to customers and keep them engaged all the way.
