The blockchain space is a dynamic and profitable industry with a lot to offer the wider world. It is also, as you might have noticed, very saturated. Thousands of cryptos are launched every year alone and this is before we even consider ventures like crypto wallets and mining services. This is why blockchain brand identity is more important than ever.
Setting yourself apart from the myriad of other blockchain companies means that your business will last longer and be more memorable. In this article, we’ll go through some effective ways to reinforce this identity.
1. Your Company Name
Your company’s name is the way it literally introduces itself to the world and thus, it needs to help reinforce your brand identity. While the process of naming a business could be a whole blog post in itself, there are a few core principles you should adhere to. The name should be relatively easy to pronounce and give off the feeling of being tech-adjacent. Think of company names like Gemini, Chainalysis, Ledger, and so on. One-word company names that fall in line with blockchain company trends of the day. If you’re looking to be mentioned in the same circles as them, your name matters.
2. Logos Everywhere to Reinforce Blockchain Brand Identity
Your logo, of course, should be in line with the image you’re trying to portray for your company. But beyond this, it should be used as frequently as possible to put your blockchain brand identity stamp on everything you do. Every picture shared on social media, every press release put out, official merchandise, posters, and so on should have your company logo displayed. This will help your audience become familiar with your company as a brand and not just a product or service provider. Research shows that people remember logos even if they struggle with names so this will be another way to speak to your audience.
3. Colour Schemes
As you operate in the saturated blockchain market, you have to set yourself apart and one of the easiest ways to do this is with a colour scheme. Most people recognize the black-and-yellow scheme of Binance and the sleek silver-and-black of Ledger. You need to be as intentional with your colours as you are with everything else. Once your team has decided on a colour scheme, make sure it is used in everything that has to do with your business. Besides obvious things like your logo, use the same colour scheme when designing social media posts, your website, and much more.
4. Brand Spokespeople
The people you put as the face of your brand speak to what it is about and the type of audience it wants to attract. This is why brands shell out millions of dollars to hire celebrities. If the cool pop star is the face of your brand, it means your brand is cool by extension and is the brand for cool people. Blockchain brand identity works in the same way; you can deliberately craft a certain image for yourself by bringing on board people who suit this image. It could be high-skilled tech influencers, cool celebrities, or anyone else depending on your goals.
5. Language Used in Official Communications
These days, companies are taking on personas of their own and this influences how the public sees them. A big part of these personas is the language that is used in things like tweets, Instagram captions, web copy, and so on. Of course, things like press releases will need to use proper business language but you can reinforce your blockchain brand identity through other ways. For example, your business can have a signature catchphrase or a style of speaking that is unique to you. Developing this sort of linguistic branding will not only help with your overall corporate identity but will help customers feel closer to you.
6. The Events You Sponsor and Attend
Corporate bodies have been sponsoring and getting involved with events for centuries at this point. The exact types you choose to associate yourself with is a way to signal brand identity. Think of the way energy drinks sponsor sports events to reinforce their identity. Or the way champagne brands sponsor film events and the like. Your blockchain brand identity can be bolstered by sponsoring events within and outside of the web3 space depending on your goals. If you want to be seen as serious, sporty, cool, or anything else, seek out events that are in line with this and get involved with them.
7. Your Products/Service Presentation
Besides the steps you take to curate your digital presence, the actual products and services you deliver need to carry your company’s branding. After all, the Burger King logo isn’t just on its social media and website but on all of the product packaging as well. Its tagline, catchphrases, and so on are all over physical products and this inevitably pushes its brand identity. Whether your business sells products or services, your colours, logo, and other markers of your blockchain brand identity must be present. It benefits not only current customers who will become even more familiar with you but also advertises you to others.
8. Consistency
All the suggestions given in this article depend on one thing; consistency. It is not enough to put your brand logo in one social media post and call it a day. You can’t use your catchphrase or hire a spokesperson one time and think your work is one. On the contrary, brand identity is solidified by years of consistent effort so this is something to keep in mind and put into practice.
Conclusion
Developing a blockchain brand identity is very important to stand out from your competitors and enjoy long-term support from your customers. In this article, we’ve outlined some ways to make sure your brand identity is reinforced at every turn. From choosing the right company name to your colours and logos, there is no shortage of ways to do this. And, of course, you must be consistent with these efforts.
