The crypto space is known for constant change, which has kept it relevant for over a decade. No two years have been the same, and this includes everything from the dominant tokens to fundraising methods and even marketing strategies.
If your business operates in the altcoin space, it is important that you stay on top of trends to stay competitive. These are some of the biggest trends in the altcoin sector, which should guide product development and altcoin marketing.
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AI Connections
While blockchain is an innovative technology, perhaps the most popular type of tech today is artificial intelligence. From Chat-GPT to Siri and Alexa, we are more aware of AI’s presence in our lives than ever before, and this extends to the world of crypto. We have seen an influx of AI cryptos in the last year, which has captured the public’s attention.
These cryptos are either the native currencies of an AI-based project or incorporate AI functionality into their blockchain or overall operations. For altcoin marketing, a good idea would be to lean into any sort of AI connection. If your token is AI crypto, its marketing should emphasize it. Suppose it isn’t an AI crypto but will have some interaction with AI, such as being launched on an AI-powered exchange or being compatible with an AI-focused ecosystem. In that case, this should be at the forefront of your altcoin marketing campaigns.
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Meme Coins
Meme coins are perhaps one of the most unique types of cryptos around. They are based on pop culture references and internet memes, which has made them fascinating and controversial at the same time. However, controversy aside, there is no denying that meme coins have been successful in the market and are one of the most dominant altcoin trends.
Just like with AI coins, it would be a good idea to emphasize any connection that your token has to meme coins. If it is a pure meme coin, marketing campaigns should focus on its lore and should be concentrated on the platforms where this lore is popular, e.g., frog memes on Twitter/X. Another thing that should be done is to emphasize the token’s practical value in all of its marketing. This helps it stand out from other meme coins and will position it as a worthwhile investment.
Even if your token is not a meme coin, some meme coin-adjacent marketing techniques, such as funny and meme-worthy pictures and audio, can be used.
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Environmental Awareness
One of the most enduring controversies in the crypto industry has been its use of energy. Bitcoin famously uses more energy for its mining activities, and Ethereum went as far as switching to a proof-of-stake consensus to cut down on its consumption. This remains a hot-button issue for those in the industry but could be used to your advantage.
If your altcoin is based on a proof-of-stake consensus or any other energy-saving blockchain model, make sure to emphasize this is your marketing, using buzzwords like ‘low-energy,’ ‘green,’ and ‘environmentally friendly.’ Another idea would be to publicize marketing efforts on holidays such as Earth Day to reinforce your project as good for the environment.
This will not only endear you to crypto consumers who are especially environmentally conscious but will also buy you goodwill with those who aren’t even that inclined. Your project’s mining and validation model can be a massive opportunity for marketing and should be leveraged whenever possible.
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Community Emphasis in Altcoin Marketing
Crypto is unique because it is one of the few asset classes heavily emphasizing community. In many ways, it can be argued that a crypto token needs to secure a passionate community around it before it can succeed. This is why your marketing efforts need to focus on advertising the community you already have and trying to bring in new people.
For example, a social media ad showing off the stats relating to your project should emphasize the size of its community via Twitter followers, Telegram group members, and so on. This signals to the average crypto investor that a community has vetted it and is likely worth joining.
In addition, your marketing efforts need to be geared toward getting more people to join the community. Your social media links should be within the text of the ad, as well as join buttons and QR codes to allow your target audience to connect with the community immediately.
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Utility
While there have certainly been exceptions to this rule in the crypto space, your token is more likely to succeed if it has practical use cases. Consumers have learned this over time, so a chunk of your marketing efforts must be geared toward convincing them of the project’s value.
A good idea would be to hone in on a sector where the token is to be used. If the token is designed to help people invest in real estate, your marketing efforts should frame it as a ‘real estate token’ and emphasize its potential. The same applies if it is a gaming token; talk about what it can be used to buy/access/unlock in the gaming ecosystem and put this at the forefront of your altcoin marketing.
By doing this, you are telling your audience that this token is likely to succeed because of its utility and that they should buy it.
Conclusion
The world of altcoin marketing never stays the same from year to year. This means that if you plan to operate within it, you will have to stay on top of these trends. We’ve outlined some of these trends above which you should incorporate into your altcoin marketing efforts.
These will help you speak to crypto consumers using the terms, concepts, and language they understand while signaling to them the value of your project and how they will respond.
