Besides announcing important developments in your business, press releases are also ways to keep your name in the news. Consistently having releases published with your company’s name in the headline, both on press release sites and news publications makes sure that both journalists and the general public do not forget about you, which is essential for your business. It also means consistent crypto press release ideas to put out.
But what happens when there is no news to announce? Maybe your last product has been launched and your business is focused on solidifying its position before announcing another. There are several reasons why your business might not have anything to announce. At the same time, you might still want to put out a press release or two to stay relevant in the news cycle.
In that case, here are a few ideas to leverage:
-
Comment on Industry Developments
While your business might not have a new development, you can be sure that the crypto industry does. Because it is so dynamic and often volatile, there are always new tokens being launched, new price movements, new laws, and so on. One crypto press release idea would be to have an executive give commentary about a new industry development and publish this as a press release.
‘CEO of Mining Firm Makes New Post-Halving Prediction’ and ‘CEO of Crypto Wallet Maker Weighs in on New EU Crypto Law’ are just some ideas you could use. This sort of press release serves two functions essentially. First, it makes sure that your company is in the news by emphasizing that the person giving the commentary is the CEO or CFO of your company. It also helps to establish your executive and your company as a leader in the industry by offering valuable insight. This, in turn, improves your customers’ perception of you and their willingness to patronise.
-
Crypto Press Release Ideas to Commemorate Notable Days
Another content idea for periods with nothing to announce is to commemorate notable days, both within your company’s history and the wider crypto industry. Some common milestones in the industry include the launch of Bitcoin, Bitcoin Pizza Day, and so on. An executive could give commentary on the industry in light of the day e.g. commenting on the Bitcoin ecosystem on the anniversary of the Genesis Block. This not only allows you to publish a press release but could also get picked up by news sites.
Also, consider press releases for your businesses’ specific milestones. This could include your business’ anniversary or the anniversary of your product launch. It could be a time to celebrate, look back, and yes, offer commentary. This is especially useful if your business has commemorated the event (e.g. an airdrop to celebrate your anniversary) and wants to notify the public.
-
Publish the Results of a Study
If your business doesn’t have any new developments to report, you could always run a study or survey to generate new findings that could be shared via a press release. For example, you could conduct a survey that looks at crypto consumers’ attitudes towards certain developments, their buying habits, their predictions, and so on.
Once these findings are compiled, feel free to publish a summarized version of them in a press release. Just like with the commentary suggestion from earlier, it helps you keep your business’ name in the news while also establishing you as a leader in your field.
Because businesses inevitably have downtimes where there are fewer developments to report, you might want to schedule a handful of studies or surveys each year so that you have results ready to publish during the quieter months and aren’t suddenly scrambling to complete a study for content.
-
Publish an Update on a Previous Development
While you might not have a new development to report on, you can always revisit previous developments and give the public an update on them. Say you released a crypto hardware wallet a while ago and it has crossed 10,000 units sold or 5,000 five-star reviews on Amazon. Outside of a banner on your website or a mention on social media, you may also put out a press release to this effect.
‘XYZ Announces 10,000 Units Sold of Its Hardware Wallet’ does several things for you. First, it puts your company’s name back in the spotlight and fresh in the minds of your consumers and the media. It also brings your product back into focus and even acts as a way to reintroduce it to the public, which could even lead to more sales. Finally, it signals to the public that your last venture was a success, which makes your next one more highly anticipated.
-
Publish Helpful Content
Content creation has always been a powerful marketing strategy with multi-layered benefits. First, it provides value to your customers, which makes them more likely to patronize you in the future. Second, they help to boost your credibility within your industry. Finally, they serve as crypto press release ideas.
Say your company makes crypto wallets and you create a blog series about wallet safety. You can put out a press release about this series, reminding the public about your business, what it does, and how it can benefit users. The more helpful content your business publishes, the more press releases it can put out about it.
Content such as this is typically released following a schedule, which means that you can time your press release publication using a guaranteed publication service such as what we offer here at Proleo. This way, the public will be informed as soon as your content is live.
Conclusion
Crypto press release Ideas can be a bit tricky to come about when there have been no developments on the business end for a bit. But as we’ve highlighted in this article, there are several ways to keep your business in the media through creativity and offering valuable content.
