The crypto sector is active on social media and has leveraged many platforms. One of the most prominent is Telegram. The app has been one of the best for crypto lovers, from crypto trading groups to communities for individual projects to even Telegram-based blockchain groups.
Crypto projects have especially taken to Telegram and these days, it is usual to see a project that doesn’t have a Telegram channel. But how do you go about creating one for your business? We break it down in this guide.
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Define the Blockchain Telegram Community Purpose
It’s easy to open a Telegram channel; anyone can do it. But if this channel doesn’t have a defined purpose, you won’t get the results you want. There are several different functions that a Telegram community can serve for a crypto project.
It can be a space to make announcements regarding the project. It can be a platform for the project’s founders to interact with customers and answer any questions they might have. It could be a space to facilitate product purchases. It can simply be a space for buyers to talk to one another.
Decide what function you want your blockchain Telegram community to serve and decide if these can be done in a single space. Some projects have multiple Telegram chats for different functions and this might be a good idea.
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Hire Moderators
The only thing worse than not having a blockchain Telegram community is having one that has run amock. From irrelevant conversations to bots spamming the chat or a lack of engagement, the last thing you want is to leave such a community with no guidance. This is where moderators come in.
The moderators’ job is to ensure that the community operates as it was designed to. Some of their duties include posting relevant announcements to the chat, adding or removing members, enforcing the rules, and overall acting as the voice of reason.
Your community will especially need a moderator the bigger it gets so make sure to hire one. Crypto job boards are a great place to advertise for the position and more likely than not, it will be a good investment.
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Curate Settings
One way to ensure order in your blockchain Telegram community and engagement is to curate your settings. For example, you can design the community such that only moderators can post messages to the chat.
If the community is purely for announcements, this can help prevent conversations that derail from the topic and bot activity. If the purpose of the chat is to drive engagement, you want to make sure as many people can join as possible. You should also consider how open you want the community to be.
Anyone can join some blockchain Telegram communities with no hassle, while others need moderator approval first. Take a moment to consider the goal of the Telegram community and make sure that the settings are curated to promote this.
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Publicize the Community
There is no point in going through the trouble of creating a blockchain Telegram community if there is no one participating in it. That is why one of the most important parts of running such a community is publicizing it.
Leverage your following by promoting it to your followers on Instagram, Twitter/X, and any other social media site your business uses. Add the link to your bio and make sure it is listed on your websites and all of your statements to the media.
Also, encourage your current community members to bring in new ones and consider running a competition. Another strategy would be to collaborate with other blockchain Telegram communities. This could be through co-hosting events, running competitions, and so on.
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Engage!
The best thing you can do for your blockchain Telegram community is to engage as much as possible. No matter how much people love your project, they will not stay long in your community if nothing happens. So, make sure it is as exciting as possible. Have your moderators post important updates, as well as engagement-generating content like questions of the day, polls, memes, and much more.
Also, try to have period events like livestreams, giveaways, games, and even in-person events. These can be held once a week, month, quarter, and so on. As a rule, a certain number of hours or days shouldn’t go by without some activity. By keeping your community active and engaged, you can grow your numbers and drive sales to your business.
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Collaborate With Others
As we’ve said before, collaborating with other blockchain Telegram communities can be a good way to expand your own community. Besides things like events and competitions, you could very well pay to be advertised on their platform. Some popular communities will, for a fee, allow others to be publicized on their platform and this is something to take full advantage of.
Search for communities of crypto/blockchain users and look through the community rules. Some offer guides on how to pay for promotion and, if in doubt, message their moderators. You can also pay for ads on Telegram and have your community suggest them to people who are already interested in blockchain and crypto.
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Push Your Project
This goes without saying but you want to make sure that your project is front-and-centre in your blockchain Telegram community. Post about new products and services as soon as they are available, along with purchase links. Get real-time feedback about your offerings and ensure they are always kept in the loop.
Conclusion
A blockchain Telegram community can be one of the most valuable tools for any project looking to make an impact. By carefully creating one and managing its interactions, you can develop a committed customer base that will happily engage with the products and services you put out.
