In the 2000s and a part of the 2010s, bloggers and blogging were all the rage. Some of the most powerful blogs in the world saw millions of views per post, and bloggers became major opinion leaders online and beyond. But what does this mean for blockchain marketing?
Blogging seems to have taken a back seat to other forms of content creation, which can lead blockchain entrepreneurs to question its effectiveness in this day and age. In this article, we’ll touch on the effectiveness of blog posts in 2025 and if it is worth investing in them.
Have Blog Posts Taken Aback Seat?
In 2025, social media posts are perhaps one of the most popular ways to market virtually any product or service. From viral TikTok posts that significantly increase market size to Twitter posts that attract a new audience, short-form written content and visual content seem to be where it is at.
On the other hand, blog posts are certainly discussed much less than they used to be. It was all the rage for everyone to have a blog in the 2000s and 2010s, but it is clear that consumer tastes have changed.
They are more likely to engage with a 30-second TikTok video than a 3000-word blog post, which leads some to wonder whether they should be given any investment. After all, hiring a content creator to draft a blog post or doing it yourself will cost time and money. In reality, blog posts are still effective in certain ways, especially for the blockchain market.
The Benefits Of Blog Posts In 2025
Blog posts, though no longer in their heyday, still have a lot to offer, such as the following:
They Benefit Your Blockchain Marketing SEO Efforts
As we’ve said many times, good SEO practices are essential for any blockchain business looking to succeed in 2025. People still turn to search engines to find products and services to use, and the data shows that most of them do not look beyond the first page.
One of the easiest ways to rank highly is through blog posts, which often attend to consumer needs. For example, a crypto user looking to set up a wallet will likely Google the phrase ‘how to set up a crypto wallet’. A comprehensive blog post that addresses this issue is likely to rank highly on Google search results.
This, in turn, means that the overall business website will be better placed. SEO is a major part of blockchain marketing, and a big part of succeeding with SEO involves blog posts. After all, it is much harder to rank highly on Google using an Instagram post or TikTok compared to one. As such, any blockchain business that takes its marketing seriously should look into blog posts.
It Establishes You As A Market Leader
When you’re trying to sell something like blockchain-focused products and services, establishing credibility as an industry leader is essential. If a person wants to buy a skincare product or a snack, they might be convinced by a TikTok with a dancing influencer or a short tutorial video.
But if a person wants to decide what wallet they will put their assets into or what crypto tax firm they will use, they will need a bit more. Specifically, they will need to be convinced that the business in question is a market leader that can handle the very sensitive task of their crypto needs.
This is where a blog post comes in. A blog post on the complexities of the latest crypto regulations or the best ways to avoid phishing schemes might not pull the sort of numbers as a viral Twitter thread or an Instagram post, but it does much more than that for you. In the context of blockchain marketing, it signals to readers that the company in question is a serious one that knows what it is doing. So, in that sense, it is effective blockchain marketing.
Blog Posts Bring In Viewership
As we’ve stated, blog posts are not exactly competing with mainstream social media posts for viewers’ attention these days. At the same time, it would be reductive to suggest that blog posts have become redundant with no one reading them. A quick look at some of the biggest companies in the blockchain space and beyond will show that many still invest in blogs.
This is because there are still people reading blogs. As we’ve said, an investor looking to file their crypto taxes will not want to watch a 30-second TikTok video explaining it. More likely, they want in-depth information that will be better delivered in a three-thousand-word blog post.
As reports have stated, blog posts continue to bring in viewership even years after they’ve been posted. This is especially true if you put out evergreen content that crypto users will find useful year in and year out.
Blog Posts Sell Products
While certain Industries like beauty and apparel have switched over to social media, blog posts can be a great way to get eyes on your products and sell them. Imagine you sell crypto wallets, for example. You could publish an in-depth blog post on crypto wallet security and use it to highlight the safety features in your own product.
Through links, readers can be redirected to your product page and buy the wallet in question on the spot. If these blog posts continue to do well year in and year out, you could create a permanent sales funnel for specific products. This is also true if your business ups for guest posts on others’ blogs, as more people will be exposed to your products in the process.
Conclusion
Blockchain marketing might have evolved over the years, but blogs continue to be an effective way to get eyes on your business and establish credibility. While social media platforms like Instagram and TikTok gain all the attention these days, any blockchain company serious about its marketing should not neglect blog posts as they continue to deliver results in 2025.
