Whether it’s the brands we know from childhood or modern enterprises that are recognized across the internet, we’ve all been exposed to corporate jingles at some point. Think of the McDonald’s theme song or the Star Wars song. For companies operating in the crypto space, the question emerges of whether a crypto jingle is worth investing in.
A crypto jingle would essentially be a song or any sort of sound that is used within your branding and becomes associated with the business. In this article, we will touch on some of the pros and cons of having a crypto jingle.
Pros Of A Crypto Jingle
If you are considering creating a crypto jingle, consider the following pros:
Brand Recognizability
In the same way we can instantly recognize McDonald’s or Star Wars from a few notes, having a crypto jingle means that you’re customers can instantly recognize your business. If the same jingle is used within all of your video and audio marketing efforts, people will immediately begin to associate it with you.
If it’s done well enough, it can get to the point that even those who aren’t familiar with your business have an idea of the jingle. Any brand that is looking at long-term operations and consistency in their branding could do well from having a jingle.
It will also set you apart from all of your competitors. A look at most companies within the crypto space shows that a crypto jingle is not the most common practice. Jingles are typically associated with consumer goods and so having one associated with your brand will definitely help you stand out.
Content And Engagement Opportunities
These days, a big part of succeeding in the crypto space is having consistent content and engaging with consumers. The good news is that a crypto jingle would offer an opportunity for all of these. A crypto jingle means that you can rework it for several events, such as Christmas and Halloween, and it can be spliced and used in different types of content.
Then, there is the chance to engage with your consumers. We’ve all seen people create dance challenges, remixes, and also sorts of content around popular jingles and songs. If your crypto jingle picks up steam among consumers, it can become a source of content creation and engagement. This, in turn, can help to encourage brand loyalty and patronage.
This is especially true if you run a crypto business that has to do with entertainment and content. A meme coin project will especially benefit from having a jingle to set it apart from other tokens in the market. The same can be said of crypto gaming projects and Metaverses. If your crypto business already heavily relies on content, a jingle can almost only help your cause.
Cons Of A Crypto Jingle
At the same time, there are a few potential drawbacks of having a crypto jingle you should certainly be aware of:
Cost
At the end of the day, a crypto jingle is a song that needs to be written, recorded, mastered, produced, and ultimately released to the public. If your business already has an in-house studio and team that can create the jingle, you will have to get some professionals involved.
This includes instrumentalists, singers, producers, and so on. Depending on how big your business already is, this cost could either be one that can be written off or will be a significant investment. On top of this, the financial benefits of having a jingle may not come for a while. Either way, the cost of creating a jingle is one that has to be considered.
Ineffectiveness
As much as a jingle could be a very effective way to brand and market your business, there is also the chance that it will not deliver such results. Some types of crypto businesses don’t necessarily benefit from jingles.
A crypto investor might buy a meme coin because they like the jingle, but they are unlikely to hire a crypto tax accountant because of such content. Ultimately, the effectiveness of a crypto jingle needs to be examined on a case-by-case basis. It not only needs to match the type of crypto business you operate but must also fall in line with your long-term branding and marketing plans.
How to create a crypto jingle
If, after considering the pros and cons, you’ve decided to proceed with publishing a crypto jingle and tying it to your brand, there are a few steps you should take. First, you should consider in-house what type of jingle you want to have. If there are creatively inclined people on the team, have them come up with suggestions for jingle types, whether it’s upbeat, cinematic, slow, and so on.
If you do not have such people on your team, consider hiring a consultant or freelancer. They will come up with the concept of the jingle and potentially recruit a team to create it. As we’ve said, these can include instrumentalists, singers, and so on. In fact, there are entire agencies that work to create jingles for businesses, and if it is within your budget, you might want to hire them.
We at Proleo.io have experience creating offline marketing efforts for blockchain companies, including jingles, so we can certainly help. Once the jingle itself is created, it has to be consistently applied throughout your marketing efforts. This means that every video put up by your company should have the jingle played at the beginning or end to establish brand identity. If you can do this consistently, you will embed the jingle into your company’s branding.
conclusion
A Crypto Jingle can serve many functions for a business in the web3 space. It can be a way to establish brand identity, create an emotional connection with their customers, drive engagement, and so on. Consider the pros and cons we’ve outlined above, and if you decide to proceed with a jingle, follow the steps we’ve listed.
