As we’ve said in the past, web3 guest blog posts are one of the best ways to secure attention for your business. These blog posts expose you to a whole new audience and can help you establish yourself as an industry leader. However, simply having a guest post on another blog is not enough to achieve all your goals. You have to be very deliberate about how you execute these blog posts to get the most results.
In this article, we’ll touch on a few steps you can take to maximize the effectiveness of your web3 guest blog posts.
Choose The Right Blogs
All blogs are not created equal, and some will ultimately offer more benefits than others. Before you even proceed with a blog post, you have to be very intentional about which blogs you choose to feature on. First, look into niche. Web3 is very extensive, and the same way there might be blogs about NFTs, there will also be blogs that focus on crypto and everything else in between. Ideally, you either want a blog that is exactly in the same niche as your business or one that is more general if you’re trying to appeal to a wide audience.
Either way, do some research on the top web3 guest blogs in your space and work from there. You also want to look at the blog’s metrics, which can often be found on aggregator websites. You should look at things like average monthly visitors and how influential it is in the space. You don’t want to go through the trouble of writing a web3 guest blog post for a site that will not make any impact. Ideally, you want to look through the history of the blog and make sure that they have done guest posts in the past, specifically with businesses or people within your niche.
Craft Your Approach
When you’re putting this much time and effort into web3 guest blog posts, you want to make sure that details are clarified from the beginning. Sometimes, blogs will have a contact page to reach out for blog posts, and usually, you’ll need to specify the title of the post, the length, and other details.
When you approach the content for a web3 guest blog post, make sure you’ve decided on all of these details, as well as plans for backlinks. It is much easier to go back and forth with the blog’s management at the conception stage rather than trying to initiate changes after the blog post has gone live. So, have your creative team decide on the topic, the links to be added, images, and so on.
Choose A Relevant Web 3 Blog Post Topic
Once you have agreed to publish a blog post, you need to make sure you choose the best topic possible. Ideally, your topic should achieve two different things: it should brand you as an expert in your field and also be eye-catching. If there is a relevant topic within the web3 space, perhaps try to write about it.
This could be a new law that has been passed, a development in a blockchain ecosystem, a new application of technology, and so on. This benefits you on several levels as the blog is more likely to accept a guest post about a trending topic, readers will be drawn to it and more likely to click, and it positions your business as being with the times.
Create a title that is balanced between attention-grabbing and not falling into the space of clickbait. After you’ve decided on your topic, create an outline for it, including subheadings, points to make, and so on.
Have The Blog Post Professionally Written
Who will actually write the blog post depends on the internal systems of your business. If you have an in-house writing team, they can obviously handle this task. If you don’t, you might want to outsource to an experienced freelancer. Sites like Fiverr and Freelancer.com allow you to search through creators’ portfolios and choose the one that is most suited for you.
You should especially look out for writers who have created content in the Web3 space before, as they are most likely to get it right. While it will be an expense, it is infinitely better to spend money to have your blog post well done than to be cheap and tarnish your business’s reputation. If you’d also decide ahead of time who will be credited with the blog post. It could be your CEO, in which case they should be credited as the CEO of your company to bring attention to you. Alternatively, your company itself could be credited as the author.
Be Sure Of Your Backlinks
One of the main reasons why people bother with web3 guest blog posts the first place is to secure backlinks for their site. as we said in a previous post, having other websites especially high authority ones, link to your website makes you look good in the eyes of search engine bots and helps you rank highly. So, decide ahead of time what pages on your website you want to link to specifically and where within the article they will be placed.
Ideally, the content of the web3 guest blog post itself will allude to the products and services your business offers, so linking should be easy. You’re generally recommended to have a handful of backlinks but not too many so as to avoid seeming spammy.
Conclusion
Web3 guest blog posts can be an amazing way to draw attention to your business, but they have to be done with care. From choosing the site you will publish on in the first place to choosing who will write the blog post to deciding on the actual content, every step has to be done with intention. If you can pull this off, you will have a web3 guest blog post that will establish your business as an authority in your field, bring it more attention, and help you achieve your goals.
