When it comes to social media platforms, few come close to the influence of TikTok. It has not just been one of the fastest-growing social media apps of all time, but it has revolutionized how content is created and shared on the internet.
With the many niches of content on TikTok, it comes as no surprise that TikTok crypto marketing is a thing. Any crypto company looking to tap into the billions of users on this app should have a few things at the tip of their fingers.
In this article, we’ll touch on how to use TikTok most effectively for marketing. Think of it as a guide to TikTok crypto marketing.
All About TikTok
Founded in the mid-2010s, TikTok is a short-form video content social media site. Every social media platform has the content medium it thrives on. Twitter/X might be mainly text, and Instagram, up until a few years ago, was a photo-sharing site. But TikTok is all about videos, specifically short-form videos.
While platforms like YouTube have thrived with longer-form video content, TikTok offers a different format. While videos can be as long as 10 minutes on TikTok, shorter videos tend to perform better. Another popular feature on TikTok is duetting/responding, which sees one creator publish content in response to a previous creator’s efforts. Then there are things like TikTok Live, which can be a way to connect with an audience and receive financial rewards. TikTok shop has seen immense success in pushing viral products and is perhaps one of the most successful of its kind on the internet.
How to Go Ahead with TikTok Crypto Marketing
If TikTok crypto marketing is on the agenda for your company, here are a few things to keep in mind:
- Keep it Short: As exciting and entertaining as video content can be, you’ll have to keep it relatively short if you want to succeed on TikTok. Crypto-related businesses are known to create long-form video tutorials on their products, deep dives into various concepts, and even predictions regarding the industry. For TikTok crypto marketing, try to keep your videos under two minutes at most to avoid losing audience interest. Ideally, you’ll be posting content to multiple platforms, and so there are a few ways to ensure this. If there is a longer video, post it to a platform like YouTube and post sound bites or snippets to TikTok. Another option would be to create a separate TikTok video that is shorter but hits all the points without a longer watch.
- Have a Hook: While TikTok allows short-form videos to thrive, specific steps must be taken to ensure this. Notably, you need to hook the audience within the first three seconds, else they will scroll away to the millions of other videos making their way around the site. as any TikTok expert will tell you, you need to have a hook in the first three seconds i.e. something that compels them to continue watching. You also need to add various hooks throughout the video so that the audience doesn’t lose interest and scroll away halfway.
- Link to TikTok Shop: TikTok crypto marketing will be much more effective if you can translate it immediately into sales. The best way to do this is to link your products in the TikTok shop if you have any to sell. Let’s say you sell crypto wallets or mining equipment. Link the products in the TikTok shop and then promote them using the content. Leveraging TikTok shop also means you have to be very deliberate about the sort of content you put out. If the goal of your TikTok account is primarily to sell products, they must be mentioned in the majority of your videos. Also, you have to explicitly state that it is available in the TikTok shop and not bank on your viewers automatically noticing.
- Leverage Live Sessions: As we’ve said in previous blog posts, live sessions with your fans are a great way to develop your audience. TikTok Live is yet another way to take advantage of this as you can speak to your followers in real time, receive tips, take questions, and so on. Since you’ll be using multiple platforms, you’ll have to schedule live sessions so as not to neglect any platform. As much as you want TikTok lives, you also want Instagram lives, Twitter/X spaces, and so on.
- Use Trending Sounds and Content: TikTok has been identified as one of the biggest drivers of online trends in modern times. From the now-famous ‘demure’ tagline to songs that have topped the charts from TikTok success, there is a wealth of content to mine from. As a company looking into TikTok crypto marketing, it would be best to leverage content that has these trending sounds, phrases, and so on. If a TikTok challenge is ongoing and gaining a lot of traction, try to organically incorporate it into your content. You could also publish lots of TikTok-friendly content, such as ‘get ready with mes’, recap videos, and so on.
- Duet and Collaborate: TikTok can be a very collaborative platform, and you might want to take advantage of this. Influencers within your niche can make content and tag you in it for a fee, you can collaborate with crypto creators to mutually benefit each other, and so on. If there is an opportunity to collaborate with a relevant figure in the space, always take it on. You could also respond to others’ videos by debunking myths, answering questions, showing tutorials, and so on. This will not only show that you are involved with the crypto community on TikTok but will put more eyes on your business.
Conclusion
TikTok crypto marketing can be a great way to take your business to the next level. That being said, you have to play by the established rules of the TikTok ecosystem to see this success. From using all the features at your disposal to putting out the sort of content that TikTok users want to see, all these will benefit your business and establish a decent online presence for it.
