Depending on your business model, you might find yourself at some point hosting a web3 event. And why not? Web3 events are great ways to connect with your community, drum up publicity for products and services, and much more.
But reaping all the benefits of these events will require you to publicize them. After all, what is the point of hosting an event if no one attends? In this article, we’ll list a couple of ways that you can draw more attention to your web3 event, even if you are working with a tight budget.
Social Media
In 2025, you do yourself a major disservice if you are not leveraging social media at every point to drum up support for your business. This is because not only is social media free, but its reach is technically unlimited. Sure, you might not have a lot of money to print banners or pay for ad space, but you can always get creative online.
First, consider either creating a social media page for your event (if you plan to hold it consistently) or begin putting up content regarding it on your main page. Create a dedicated hashtag to allow both you and attendees or organize content relating to it. Then, you want to draw up anticipation for it well ahead of time, with countdowns, behind-the-scenes, and so on.
Any time a major detail regarding the event is confirmed, make sure to take to social media to announce it. Once you have your lineup of speakers or prominent attendees, make sure to give it announcement. Respond to all questions and queries and leverage existing social media trends to make your content more interesting. If all goes well, you might find your events gaining a lot of organic attention over time, and this will save you a lot of money while helping you reach your goals.
Influencers On Content Creators
Similar to social media, leaning on content creators and influencers can be a good way to drum up support for the event. First, create a media list of relevant creators and invite them to the event. Many creators are always looking for places to go for content purposes, and so, you give them a free opportunity. If you have the budget for it, consider sweetening the deal with a voucher for free drinks or free access to a VIP section.
If you continuously use influencer marketing, as we noted in a previous article, you should have a list of influencers you have a good relationship with, and ideally, you can lean on them. The best-case scenario will be that they post about the event to their followers, and this drums up support either for the upcoming one or future ones. Plus, you can repost content they share on their page to make the event seem even more appealing.
Connecting With Communities
The web3 industry is built on various communities, and a great way to promote your events is to lean on them. Just like with influencer marketing, make a list of various communities that your events will be relevant to. This includes group chats, Telegram communities, Discord channels, and so on. Reach out to the admins of these various platforms and tell them all about your event. If they feel that it is relevant to the audience, they may choose to post about it on this wall to generate more attention for you. If you can, sweeten the deal by offering a discount on tickets to their followers or special benefits for the first few people to register.
Ideally, you would have been developing a relationship with communities well ahead of time, and so, you will have people to speak to.
Word Of Mouth
Outside of online spaces, you want to create a lot of word of mouth regarding your event. A lot of this has to do with the planned activities, venue, and so on. You want to create an experience that people are looking forward to and thus, feel compelled to tell others about. Word of mouth is one of those things that you can only hope for but cannot necessarily guarantee. The best way to do this would be a slow but steady approach. Once you have a reputation for hosting worthwhile and interesting events, there will be more anticipation for your future efforts and thus, more organic word of mouth.
You can also do a bit of groundwork by speaking directly to those you want to invite. This could mean having members of staff campaign within the industry to get more attendees, volunteers handing out flyers, and much more. Essentially, make sure your team is talking about the event every opportunity they can, and hopefully, this will yield results.
Listing Platforms
The internet is chock full of platforms that list upcoming events for virtually every industry. From Meetup to Eventbrite and everything in between, these let people in certain areas know what is going on. And a lot of them are cheap, if not free, to list your event on, so it’s best to get to work. Make sure every directory possible in your city or area has your event listed, and soon, you’ll see more eyes on you. Just like with influencer marketing and communities, create a list of these platforms and make sure your events are noted on them whenever they’re happening.
Conclusion
Your Web3 Event does not have to break the bank before it can be promoted properly. As we’ve noted in this article, you can opt for several tactics to create more attention for your event. On social media, you can post consistently, invite influencers, and engage with existing web3 communities. Outside of this, you can look into various listing platforms and make sure your events are marketed to everyone possible. You should also pursue good word of mouth, which, while it might take a while to build, is very much worth it.
With all of these tactics applied, your web3 events now and in the future should be well-promoted.
