In a previous blog post, we touched on the steps to take one organizing a Web3 community meetup. As we’ve said in the past, web3 communities are a powerful way to develop brand loyalty, drum up publicity, and simply connect with your audience. In the same vein, web3 community meetups offer a chance for members of these groups to engage with each other, and this can work to your business’s advantage.
In this article, we will offer more steps you can take to make sure that your web3 community meetups are as successful as possible and benefit both you and your community members.
Security
Whether your Meetup is online or in-person, you’ll have to consider the security of your attendees, their belongings, and their sensitive information. The first thing you want to do is create a risk assessment report and identify all the possible threats to safety. If it is an in-person event, you want to consider things like traffic accidents come out whether, building security, and so on. If it is online, you have to worry about people crashing the platform, hacking, leaks, and so on.
Once you’ve identified these risks, you have to decide how you’re going to combat them. You’ll want to give instructions to attendees on how to find their way to the venue and also confirm if there are any major security risks. Certain parts of the world or certain neighbourhoods are generally avoided for security purposes, so do not hold your web3 community meetup there. If your event is going to be held online, make sure you create passwords or some other feature that stops unauthorized people from getting in.
During the pandemic, there were instances of people crashing Zoom meetings to cause chaos, and you want to avoid this from happening. Keep in mind that community members will not flock to your meetups if there are notable issues and so you want to avoid this.
Promote your Web3 Community Meetup
Of course, this depends on how many attendees you want at these events, but you’ll want to consider your web3 community meetup promotion. If the event is only for community members, you still want to announce several times that it is happening so that interested members can sign up to attend. We all become aware of various events at different paces, and so, it would be best to announce well ahead of time.
If you are allowing outsiders to attend, you also want to promote it properly. This includes putting out social media ads, announcing on your various platforms, cross-promoting with other communities, and so on. By doing this, you can ensure a healthy attendance for current meetups and even those in the future.
Catering
This doesn’t apply to every web3 community meetup, but you might want to consider catering for the event. If it is an in-person event, your attendees will probably want some sort of food and drink, and you need to make provisions for this, whether it is free or paid. If you have it in your budget, you could opt for catering for attendees. As we said in a previous blog post, you can save on catering costs by opting for vegetarian or vegan food or bulk buying cold sandwiches and other such food from local vendors. If you choose to offer catering, you have to be especially careful about how many people you invite or give access to the event. The last thing you want is some attendees arriving but not being fed.
If you don’t have the budget for free catering, consider the different options within your venue. if you host it at an event center, there’ll probably be a concession stand that attendees can get snacks from. In that case, you’ll want to let them know ahead of time that food will be available for purchase during the web3 community meetup.
Merch And Products For Sale
Because, ultimately, community building is the aim of this activity, you’ll want to have merchandise and products available for your customers. On the merch side, you want to have things like t-shirts, notebooks, tote bags, and so on. These will help to reinforce your community to your attendees and can be a way to market your community to others.
If you want, you can also incorporate your business products and services into the meetup. Say you’ve launched a new line of crypto wallets. You can have some of the products on display either to be sold or for feedback. As we said in a previous blog post, all the activities should link back to your business and speaking with your community in-person or virtually could be a way to get feedback about a product or service from those who are most committed to you.
Post-Meet Up Feedback
Web3 community meetups are like any other activity you can engage in, which is that you improve the more you do them. But a great way to improve is to get feedback from those who’ve attended. An idea would be to have a feedback form for attendees to fill out after the event. Feel free to create it as a scannable QR code, a physical form, or simply speak to people one-on-one and ask for their feedback.
As specific questions like what they thought of the venue, if they enjoyed the activity, and so on. Of course, make sure you apply this feedback as you plan future meetups, and you should get even better results.
Conclusion
Web3 Community meetups are common things these days, and so, your business might want to get in on it. But before you do, look into some of the tips we’ve noted in both this article and the previous one. By considering them, you can plan truly effective meetups that will reinvigorate your community, drum up brand support, and create a loyal base of customers who want your business to succeed. Of course, reach out to us here at Prolo.io if you need any assistance with these meetups or any other marketing activities.
