Believe it or not, 2025 is almost over. It seems that just yesterday we were ringing in the new year, and now, we are looking at 2026. But even though the end of the year is near, that doesn’t mean that you can’t still achieve some of your web3 marketing goals. In fact, the last quarter of the year represents an amazing chance to finish 2025 strong. But how?
In this article, we’ll outline some amazing ways to end 2025 on a high note and set yourself up for success in 2026.
Begin Tracking Metrics
One of the things you want to do at the end of each year is take stock of your efforts so far, looking at what worked and what didn’t. But this will be hard to do if you aren’t tracking metrics in the first place. Even if you’re already behind, begin looking through your various marketing accounts and efforts and find out what might be missing. Are there dedicated folders for all marketing assets? Are you downloading and storing metrics reports from previous campaigns?
Putting things in order and reworking your documentation system means that come 2026, you will have all the relevant data to plan a new year. And, of course, if you work with us here at Proleo, all this data will be tracked in real-time and provided for you.
Conduct Year-End Reviews
It goes without saying, but Q4 2025 should see you conduct a thorough review of your efforts so far (using the metrics we mentioned previously). These should highlight all the campaigns you invested in this year and which performed best and worst. By doing this, you get a clear idea of what is working and what is not. This could be specific creative aspects, platforms used, influencers partnered with, and so on.
By having us here at Proleo conduct such a review, we can discuss what should be done differently in 2026 and what we want to continue doing.
Proritize Community
As you might have noticed, success in the web3 space often relies on community. You want a passionate user base that will buy whatever you’re selling and bring in even more customers. But this community, as we’ve said in previous articles, takes time to build. And while it will take more than a single financial quarter to build this community, you can begin the process now.
If you haven’t already, begin to curate community spaces such as Telegram channels, Discord pages, and much more. Since Q4 coincides with lots of holidays like Halloween, Thanksgiving, and Christmas, you have the chance to reward community members and drum up engagement. If you start now, 2026 can get off on a strong foot.
Look into AI
Artificial Intelligence (AI) has arguably been the biggest technology trend of the last few years, and virtually every business stands to benefit from it. If your business isn’t already using AI in some capacity, now might be the time to look into it. On the most basic level, you can have AI review your previous campaigns and give some simple feedback and suggestions.
You could also have AI summarize customer feedback of your campaigns and let you know what the reception is. Of course, it does not replace human efforts like what we offer here at Proleo, but it is worth considering nevertheless. At the very least, look at the way AI is being used to support human efforts and consider incorporating this in 2026.
Holiday Campaigns
As we all know, the holidays are one of the biggest spending periods worldwide and any business looking to end the year strong should lean into this. For your web3 marketing, make sure you put significant effort into your holiday campaigns. These could be spooky Halloween deals, Black Friday sales, Cyber Monday madness, or Christmas bonanzas. Because competition is so fierce during those times of the year, you’ll want to have your campaigns designed well ahead of time to tap into the holiday spirit. Luckily, we at Proleo have tons of experience with launching holiday campaigns and can make something to suit your tastes and budgets.
Explore Various Platforms
The vastness of the internet means that there is no shortage of places for you to market your web3 project. But you lose out on all of these benefits if you don’t try out these platforms. A good idea for Q4 would be to open up accounts on social media platforms you might have neglected and see how the audience there responds to your business. You might also want to explore new content formats. The end of the year sees a lot of engagement from people enjoying the festive season, so consider expanding your horizon with other content types.
Look at Regulations and Trends
The state of web3 regulations is always changing, and this presents both opportunities and challenges for businesses in the space. To finish one year on a high note and start the next in the same way, you have to carefully review the regulations within your industry. Consider how crypto marketing efforts are being regulated and how this might change. If greater disclosure is being considered by lawmakers, you have to take this into consideration for the future. Plus, if any blockchain application or promotional tactic is gaining steam, you might want to consider how you can apply this come 2026.
To do this, you’re best off speaking to both marketing and legal professionals.
Conclusion
While we might not have much time left in the year, there is still a lot you can achieve in terms of web3 marketing in 2025. As we’ve said, you can review your efforts thus far and look for opportunities for improvement. You can also put more emphasis on your community and try out new content platforms and formats for a change. Looking into 2026, you might want to keep an eye out for regulations and trends while also implementing relevant new technologies like AI.
