Today’s blockchain landscape is a very saturated one. While the industry is incredibly robust, it is perhaps more competitive than ever before, and harder to secure an audience. This inevitably means that many businesses in the space turned to blockchain ads to get seen. Luckily, there are so many possible platforms through which you can launch blockchain ads, both online and in person.
If you’re looking to run any sort of blockchain ads, it’s best to know the most effective platforms to reach your audience and maximize your spend. In this article, we will highlight some of the best:
While Instagram may not be the immediate platform you think of when you consider Web3 congregation online, it is nevertheless a great place to advertise. Because Instagram is primarily picture- and video-focused, it offers a platform to showcase your products in action. If you’re putting out some form of crypto miner or wallet, there is a chance to do short to mid-form video content on how they work, set up, Q&As, and much more.
The current set-up of Instagram, which allows for suggested content on users’ main feeds, as well as reposting, means that your audience can be incentivized to share their content with those they engage with. Being able to add multiple links in your bio means that your entire online presence can be signaled to whoever comes across your profile. Instagram is also renowned for its ad setup, which means you can reach a large number of people for a not-too-expensive spend. If you’re looking to run an organic or paid blockchain campaign, Instagram is undoubtedly one of the best options on the market.
Twitter/X
Twitter/X is on this list because it is one of the best platforms for engaging with a blockchain community. Many of the most significant projects and developments in the space take root on Twitter, and so, it is one of the best places to reach your target audience. Not only are you more likely to find blockchain enthusiasts on Twitter, but they are more likely to be engaged.
Twitter’s ad setup means that interested parties can see your advertisements in their main feed, up to multiple times in a single day. This means that even if they do not take immediate action, they can repeatedly get exposed to your business and become more aware of it. While the platform has had its controversies in the last few years, it remains one of the top social media platforms in the world, and for good reason.
TikTok
TikTok is one of the fastest-growing social media platforms of all time, and this is thanks to its snappy and quick content format. Along with revolutionizing short video content with a quick punch, it also allows for in-feed ads to be shown to users. Because TikTok supports hyper-niche content, you can advertise to the most interested of blockchain supporters, which means your ad spend is most likely to be maximized. This is especially true if your advertising or content method is already leaning towards short-form video content. In the previous article, we touched on how to create TikTok content for Web3 businesses. If you also use advertising content with a similar format, you can achieve significant success with paid ads.
YouTube
YouTube is a great platform for blockchain ads because it allows for long-form video content. Any video content put out on other platforms usually has to fit within a 30-second to 3-minute range, both for guidelines and to appeal to the audience on those platforms. However, YouTube is leaning towards longer-form video content, which means you can create more in-depth, complex blockchain ads.
At times, blockchain and its associated concepts are so complex that it will take more than a snappy 30-second video to delve into them fully. If your blockchain ad is aimed at tech heads and professionals who need in-depth analysis, YouTube would be a great option for advertising. Not only do you get to put out this sort of content, but you also link to your business page on your YouTube channel.
LinkedIn might be a career-focused platform, but it’s also a place where you can advertise your business. While it is less popular than many of the others, it does help with market segmentation. LinkedIn, as much as it can be seen as a social media platform, is a professional network, which means that blockchain businesses looking to make significant connections will thrive there.
Of course, while ads can be run on LinkedIn to attract customers, it can also be a great place to target investors, potential partners, and so on. But by highlighting the technical strengths of your project and its capabilities, you can tap into some of the most passionate blockchain users, especially those who engage professionally with it. If this would benefit your business, you should definitely consider it.
Year in and year out, Google remains one of the most potent platforms for online visibility in the world. Statistics show that a majority of people still Google things when looking for information and often don’t go beyond the first page of search results. But while organic Search Engine Optimization can be very valuable, it often takes months or years to build effectively. One way to get around this is to pay for Google ads, which advertise your business’ offerings to Google users. By putting it on the front of the results, you are more likely to see a click-through rate and generate sales. Google Ads has been an effective tool for years. At this point, any business looking to drive traffic should definitely consider it.
Conclusion
Running ads can be an effective way to gain attention for your products, services, or business as a whole. Some of these platforms represent the best that the internet has to offer in terms of reaching specific audiences, maximizing spend, and achieving your aims. Consider these, and feel free to reach out to us at Proleo.io to tailor a blockchain ad strategy that hits all your targets.
