Anyone who has been on social media long enough will tell you that, for the most part, social media platforms do not stay stagnant. Instead, they change from one year to the next, with features being implemented and removed as needed. Instagram is one such platform, as it has been on the cutting edge of media and social development for almost 20 years now.
The Instagram we know today is virtually unrecognizable from the Instagram of a decade ago, or even from a few years ago, and this has massive implications for marketing. Crypto businesses looking to take advantage of the platform should know about some of its recent changes and how this impacts their activities.
Suggested Posts on Main Feeds
If you take a look at your Instagram account, you’ll notice that your main feed shows not just posts from the users you follow. Instead, you are likely to see a combination of users you follow, ads recommended to you based on your activity and interests, and suggested posts. The suggested posts are from accounts that Instagram believes you will want to engage with. They are not paid posts, but instead, are recommended to you based on the algorithm and your activity.
It’s also based on who people you follow are engaging with. If people you follow are liking and commenting on a particular piece of content, there is a chance it’ll be shown to you and your main feed. This means that crypto businesses looking to expand their reach can do so by courting organic engagement. If you post on social media and several people like and comment, the people who follow them will see the posts and engage with them. So, this is a signal to stay consistent on Instagram and drive engagement.
Emphasis on Reels
Many of us will remember that back in the day, photos were Instagram’s bread and butter. In fact, the name Instagram is a portmanteau of instant camera and telegram. However, the rise of platforms such as TikTok has created competition for Instagram. In response, it has created its own short-form video content called Reels. Because more of us are watching videos than simply engaging with photos, succeeding on Instagram means that you will have to cater to the content that it is prioritizing via Reels.
This means short videos with trending sounds and snappy captions, as this is what audiences likely want to see. From a marketing perspective, it means that you’ll have to incorporate this sort of content into your strategy, even if it is not the majority of what you do. But putting out Reels content means that the algorithm is more likely to show your business to others, and you’re more likely to drive sales.
Collaborative Posts
Another notable feature that has made its way to Instagram is the ability to do a collaborative post. As the name suggests, this means that your single post can appear on two different people’s feeds if they agree to it. This has been widely used for engagement, announcements, guest appearances on programs, and, of course, business collaborations.
The crypto sector is full of projects collaborating, which means they can be promoted more easily. Rather than waiting for one-half of the duo to announce the collaboration or post, collaborative posts can ensure that the announcement is made simultaneously, and both businesses benefit. The followers of one business can then connect with the other and vice versa. If there are any collaborations in your business’ future, you should look into this.
Interactive Stories
Instagram stories, one of the most enduring and beloved features on the app, are much more interactive. Besides viewers being able to leave hearts and send responses to stories, it’s more common to see some of the feedback from viewers highlighted on the stories themselves. This means that by clicking on the story, you can see what other people have said about it. This kind of feature offers a significant tool for engagement because it shows that the story is valuable enough for others to comment on and encourages them to engage. If your business is looking for feedback on a campaign, service, or product, this is certainly something to leverage and is also beneficial for overall community building.
Reposts
In a similar vein to retweeting, it is possible to repost content on Instagram. If a person engages with a post and reposts it, those who follow them will see it in their feed. It’s the same way that liking or commenting on a post means that those who follow you are more likely to see it. That not only means you should encourage engagement as a crypto business, but also that you can directly encourage your followers to repost content if they find it interesting. This amplifies the reach your content gets and, in turn, can benefit your business.
Further Considerations
As we said, the Instagram algorithm and system do not remain stagnant. Instead, it changes every few months or years and new features are added and removed. While this list offers some of the latest features as of October 2025, things can, and most likely will, change. As such, you’ll need to stay on top of these changes and take advantage of any features that are added after this.
Conclusion
Instagram continues to be one of the most dynamic platforms to grow a community and market yourself as a crypto business. As we’ve noted in this article, several developments on the platform have been implemented that you should be aware of. From changes in content medium that might require you to alter your marketing efforts to embrace new features that enhance visibility, all of this needs to be taken into account when you are next developing a marketing strategy.
