It’s no secret that we live in a video-oriented world. Statistics show that people watch videos online more than they read articles or even look at pictures in some cases. This means that any blockchain company looking to make a mark on its audience will need to embrace video content.
But anyone who has been on the Internet will tell you that it’s not just a matter of making any old video and putting it out. Most of the time, blockchain promotional videos have to adhere to certain rules to succeed. Here are some of the things you should keep in mind next time you are creating such a video:
Keep it Short
Besides, the fact that video content is more popular than ever, all the stats point to consumers leaning towards content that is shorter. Of course, there are longer videos that thrive on platforms like YouTube, but if you are going for promotional content, you’re going to have to keep it short. Besides diehard blockchain lovers and experts, few people are watching a 10 to 30-minute video about your blockchain business.
If you’re promoting to the casual user, it’s best to keep things short and snappy to avoid losing their attention. It’s also worth noting that this benefits you in terms of the algorithm. Platforms like TikTok and Instagram have limits to how long your video can be, so you benefit from keeping it within a certain range. Ideally, you want to keep the content under a minute, but it could be stretched to around three minutes if it is especially engaging. When creating a video, keep its length at the forefront of your mind.
Keep it Simple
As we’ve said, outside of crypto experts and dedicated enthusiasts, most people don’t want to spend a lot of time engaging with blockchain-related content. This is why you want to keep things simple for promotional videos. Don’t use overly complex terms unless you are breaking them down very quickly. Instead, you want to put all the content in such a way that newbies and new blockchain users will be able to understand it.
You also want to lean on the simpler aspects of your projects to keep users engaged. Say you’ve developed a cryptocurrency that uses a complex consensus mechanism and deflationary mechanisms to keep the token price high. Rather than going into an in-depth explanation of how the blockchain works, simply say that you have mechanisms in place to keep the price high. A longer video can be created that explains these concepts more, or you can link to your white paper. But for the purposes of a promotional video, keep it as entertaining and straightforward as possible.
Have a Hook
Consider the way most of us engage with video content online. Typically, we are with our phones with our thumbs hovering over the screen, ready to swipe up or across, depending on how we feel about the content. Online marketing experts typically say that you have 1 to 3 seconds to grab the user’s attention before they will swipe and look at something else. This is why you need to have a hook, whether it is a phrase, an image, a face, or something else that may grab users’ attention.
For example, your video could start off with the voiceover saying, “Are you tired of XYZ problem?” You could also have a very eye-catching action taking place, such as the visual of someone falling down. Basically, you want something that will make the person take their hand away from your screen and look at what is going on.
Leverage Influencers
At the end of the day, you likely pride yourself on being a blockchain entrepreneur, and not a content creator. The good news is that they are people whose entire jobs are to master the social media landscape and keep eyes on various products and services. In a previous article, we touched on hiring influencers to meet your blockchain marketing needs, and this principle still applies.
A user coming across a random video about the blockchain or crypto products may scroll away, but if they see the face of their favorite influencer, they’re more likely to stick around and see what is happening. Plus, tools such as Instagram‘s collaboration feature mean that the video can be shown to their audience directly, which gets more eyes on you. The influencer market has proven to be one of the greatest tools of marketing in the 21st century, and you should never be shy to use it.
Leverage Multiple Platforms
There are several platforms on the internet that are focused on video content, such as Instagram, TikTok, YouTube, Twitter/X, and many more. As you design your blockchain promotional videos, you need to optimize them for these different platforms. Consider the aspect ratio and what formats the platforms expect.
As we’ve said, the shorter videos should go on platforms like TikTok and Instagram, while the longer ones can be reserved for Twitter and YouTube. This likely means creating multiple versions of the same promotional video, but it is very much worth it for the amount of reach you can expect. If you leverage the tools on these platforms, you should see even more attention on your videos
Use Trending Sounds and Memes
Every other week, there is a new video format, trending sound, or meme on the online space that you should certainly pay attention to. From the Bernie Sanders meme to the very demure, very mindful sound, these are instantly recognizable to viewers and are likely to get their attention. So, keep your ear to the ground and make sure to incorporate these as we’ve noted in a previous article.
Conclusion
Video content can be a great way to supercharge your blockchain promotional experience, but there are certain rules of engagement to follow. We’ve highlighted some of them in this article, and as long as you apply them while creating videos, you are likely to see the best results.
