Facebook has been one of the most powerful social media sites for years at this point and continues to be relevant even in 2025. It comes as no surprise that many businesses in the blockchain space leverage Facebook crypto marketing. After all, there is everything from private investor groups to crypto meme pages on the site, and thus, marketing to people there will likely be worthwhile.
But while doing this, you’ll have to properly navigate your audience settings to make sure your ads, should you choose to run them, are seen by the right people. In this article, we’ll touch on a few ways to navigate these settings.
Demographics
One of the first things you’ll need to do is set your demographics. This essentially tells the ad manager who you are trying to target, and this is based on certain factors such as location, age, gender, and language.
When it comes to location, you have to select the specific country, city, or region that you’re looking to target. This varies from one campaign to the other as it depends on your specific goals. For example, you might be looking to target crypto users in the UK specifically or Europe in general.
Depending on your previous experience with ads, you might already know the place you want to target or you may be testing to see which responds the most to your ad. As we said in a previous blog post, you can always adapt campaigns to different audiences so feel free to play around with location.
Age can be a tricky part of Facebook crypto marketing. On the one hand, all the current data shows that cryptocurrency is most embraced by younger people who are tech-forward. On the other hand, your product slash service might be geared towards people of a certain age.
For example, a Facebook crypto campaign convincing people to add cryptocurrency to their pensions might skew to an older audience compared to a meme coin campaign. Take a moment to consider who you want this campaign to speak to and what age they are. Alternatively, you can always select multiple campaigns. The good news about Facebook crypto marketing is that you can set a range of ages, therefore expanding your reach.
You also have the option to select gender preferences for your targeting. While cryptocurrency is notably male-centric, more women are getting in on the industry. Unless your product is heavily gendered, you might benefit from targeting both genders, even if not in the same campaigns.
The next thing you’ll need to select is languages. Ultimately, this depends on your business but you might want to try your hands out at different languages. On the one hand, if you are an English-speaking company targeting only English speakers, you can limit yourself to a single language. However, it would be best to look into the languages spoken in the areas you’re targeting.
For example, States like California have a large population of not just English speakers but Spanish speakers as well. Launching campaigns in only one language could limit the effectiveness of your Facebook crypto marketing, so that is one thing to keep in mind.
Interests
Besides things like demographics, you can also select specific interests in your Facebook ad manager. This allows you to target people who have shown an interest in specific topics or activities via online activity. This can be quite tricky but also effective if done well. For example, targeting people who have an interest in crypto or blockchain is an obvious move.
But there are also other ways to reach your audience. For example, you might be pushing a meme coin that is themed around Pepe the Frog. In that case, targeting people who have an interest in memes or Pepe specifically would be a good idea.
Another idea would be to target people who have shown an interest in some of your competitors. If someone has listed ethereum as one of their interests, they would likely be interested in an Ethereum-based meme coin, so that is one thing to consider. Ideally, you should adjust interests across different campaigns and measure the effectiveness over time.
Behaviours
The Facebook ad manager also lets you target people who have engaged in certain online behaviours. For example, you could target people who have already visited your website before, and this could convert casual lurkers into bonafide customers.
Using the custom audiences function, you could target people who have already used your app, are on your customer list, and so on. The ad manager can also target customers based on their search history, which can make things even more specific. For example, someone who’s been endlessly Googling meme coins to buy could be targeted for your meme coin launch.
Save Crypto Facebook Marketing Settings
The thing about Facebook marketing is that most times, you will not figure out your ideal audience settings in a single go. If anything, it will likely take several tries, with your settings being adjusted over time.
Your best bet is to continuously look at your previous audience settings and tweak them as you go. As you do this, your business will only improve in how well it targets potential customers, and soon, you will achieve your goals, whether that’s app downloads, sales, followers, and so on.
Conclusion
Facebook Crypto Marketing will see your business taking advantage of one of the most innovative social media sites in the world to reach its target audience. Choosing your audience is one of the most important parts of this process, and as we’ve highlighted in this article, there are many things to take into consideration.
From deciding on the ideal age range to target to choosing your location to saving your settings for future reference, it will not be an overnight process. But if you continue to improve every time you run add campaigns and play around with these different audience settings, you should find the success you’re looking for.
