Case Study: OKX
About the Company:
OKX is an innovative cryptocurrency exchange with advanced financial offerings. They offer cutting-edge crypto trading and earning services to millions of users globally in more than 180 regions. It is the second biggest crypto exchange by trading volume, serving over 50 million people globally.
Marketing Goals
Increase User Growth
Increase Exposure and Visibility
Proleo's Approach
OKX, one of the leading global cryptocurrency exchanges, aimed to enhance its visibility and attract more users in an increasingly competitive market. To achieve these goals, Proleo developed and executed a targeted marketing strategy that focused on a high-impact PR campaign and ad banners across popular crypto news platforms. This approach was designed to maximize OKX’s presence in the crypto community and drive user acquisition.
Services Provided:
• PR Campaiign
• Banner Ads
Strategy:
PR campaign: This was designed to establish OKX as a reliable and forward-thinking cryptocurrency exchange. Proleo crafted a series of press releases and articles highlighting OKX’s innovative features, security measures, and market presence. These publications were strategically placed in high-traffic crypto news outlets to maximize reach and credibility.
Key Goals:
- Increase OKX’s brand visibility within the crypto community.
- Build trust through consistent media presence on reputable platforms.
- Highlight OKX’s features and market leadership to attract both novice and experienced users.
Ad Banner Campaign: In parallel with the PR efforts, Proleo deployed a targeted ad banner campaign across major crypto media platforms. The banners were strategically placed on high-traffic websites to ensure that OKX was consistently visible to a large audience of cryptocurrency enthusiasts and potential users.
Key Goals:
- Boost OKX’s brand awareness through constant exposure to crypto audiences.
- Drive traffic to the OKX platform to convert visitors into users.
- Reinforce messaging from the PR campaign with visual branding.
Final Result
Through these efforts, Proleo.io was able to achieve significant results for OKX
The combined PR and ad banner campaigns generated significant traction for OKX, both in terms of visibility and user growth.
Increased Traffic:
The campaigns led to a measurable surge in traffic to the OKX website, as the exchange appeared prominently in press articles and banner ads across high-traffic crypto platforms.Brand Awareness:
OKX’s presence on trusted cryptocurrency news outlets enhanced its credibility and reputation, making it a go-to exchange for new users entering the market.User Acquisition:
The sustained exposure from both PR and ad banners directly contributed to an increase in sign-ups, with more users engaging with the platform during and after the campaign.
By ensuring consistent media presence and exposure across top crypto platforms, OKX was able to build trust, attract new users, and reinforce its position as a leader in the cryptocurrency exchange market. This case demonstrates the effectiveness of a combined PR and ad strategy in driving both awareness and tangible user acquisition in a highly competitive industry.
Testimonial
Would You Like to Work With Us Too?
Get in touch for a free consultation call to go over your marketing needs and our solutions.
