In many of our previous blog posts, we’ve touched on the things to do to enjoy positive crypto PR. If you’re putting out a crypto press release, you’ll want to do certain things like follow the reverse pyramid structure, publish on the most reputable platforms, apply the principles of SEO, and much more.
But even as you look at effective crypto press release examples, it’s important to note the things not to do so as to save your time and energy. In this article, we will look at some of the common PR mistakes that crypto projects often make and how you can avoid them.
Common PR Mistakes
Overhyping Token Launches
It’s pretty well known that crypto press releases are not just legal documents to inform the public, but also a way of promoting a project. Because of this, many entrepreneurs fall into the trap of overhyping their own projects and making promises they technically cannot deliver. Always remember that cryptocurrency is a speculative asset, and there is no guarantee of returns, no matter how well a project is done. If you overhype your own project, you risk falling into legal hot water or simply being seen as a hype token.
Ignoring Compliance Language In Press Releases
In the same vein as ove hyping a project, there’s a danger to crafting a crypto press release that does not adhere to compliance language. Compliance language involves putting disclaimers about the risks of crypto, not promising returns, disclosing any financial conflict, and much more.
Targeting The Wrong Media Outlets
In many cases, the media platforms that carry your crypto press releases are almost as important as the releases themselves. One of the biggest mistakes you can make is publishing your press release on an irrelevant site, whether in terms of readership numbers or demographics. As much as possible, you want to publish your press releases on platforms that have your target audience.
If you are selling a meme coin, an NFT-related site might not be the best option. Similarly, a gaming-focused site might not attract the right audience for an investment product. So, before you invest money in any platform, make sure its demographic overlaps with yours.
Weak Distribution Strategy
There are many moving parts to crypto press release distribution, and getting the results you’re looking for goes beyond choosing the right platforms to publish on. You also need to put out the press releases at the right time, have all the press releases go out in sync, and coordinate them according to your own social media PR strategy.
Many crypto businesses make the mistake of publishing their press releases on too few websites or at the wrong time of the day or week. Doing this means that endless time for the resources will be wasted, and so, you have to take a lot of care in putting out your PRs. Always remember that it’s not simply publishing press releases but part of a coordinated larger strategy.
Poor Timing Around Exchange Listings
When you’re putting out crypto press releases, you want it to coincide with the product itself hitting the market or a token being listed. If you’re announcing a new token, ideally, you want to announce it when it is already listed on an exchange or your own website.
If you look at crypto press release examples, you’ll see the common theme of readers being redirected to listing pages to immediately make a purchase. If you inform readers of a new development but don’t direct them to take action, you’ve essentially wasted time and money. So, when creating any crypto press release, make sure it is linked to relevant URLs and includes a solid call to action.
Neglecting Media Links and Newsworthiness
Always remember that your crypto press release is not just for you but for journalists and the general public alike. So, you have to tailor it to their taste and make sure that it is easily digested. For journalists, you want to craft the press release in a way that makes it instantly newsworthy. Crypto journalists are always scouring the net looking for notable stories to write about. Because they are spoiled for choice, you have to convince them that your business development is worth writing about.
Add whatever angle you think might be interesting within the press release, whether this is a historic development in the industry, an improvement on previous innovations, or much more. For the reader, you want to make sure they are relevant media links that will direct them to your website, social media pages, and other relevant URLs.
Conclusion
Crypto press releases can be one of the best ways to drum up publicity for your business and improve sales. But they also have to be done with a lot of care. In this article, we’ve touched on some of the most common mistakes when putting out press releases. These include everything from poor timing to wrong publication choice. By knowing these different errors, you can endeavor to avoid them when putting out your own crypto press releases or campaigns. By doing this, you ensure better results overall.
Here at Proleo, we handle every single aspect of a crypto marketing run, including the press releases. From choosing the right publications to engage with to SEO optimized text and everything in between, we’ll make sure that your crypto marketing campaign is free of these errors.
