The crypto industry has gotten as far as it has mainly because of the power of its community. Say what you will about crypto lovers, but they are experts at bonding together online to achieve shared goals. As such, any business in the crypto space looking to succeed needs to work to build a passionate community, and live crypto sessions are one way to do so.
Life crypto sessions essentially refer to any session that is broadcast live, whether audio or video, that has to do with cryptocurrency. They’ve become a mainstay on platforms like Twitter/, where everyone from crypto personalities to businesses hold live sessions. But how exactly can life sessions help with your marketing? will explain in this article.
Why Live Crypto Sessions Are Important
If you’ve been on social media over the last decade, you’ll notice that virtually every app allows users to go live. Whether this is Instagram, Twitter spaces, TikTok, and so on, these platforms recognize the benefit in letting users talk to other users in real time, forming some sort of community square. This is because these platforms thrive on engagement, and allowing people to speak to one another in real time, especially about trendy topics, only helps their bottom line.
When you host a live crypto session, you essentially allow your followers and fans to speak to you/ a representative of your company in real time and receive answers all while this interaction is being broadcast to a wider audience. This sort of setup creates an angle of vulnerability as your business is humanized and their eyes. It also helps to build client loyalty as they may see your business or its representative as a friend and not just an abstract entity. But to make the most of the sessions, you might want to do the following things.
Plan And Schedule
It is not unheard of for celebrities to start live sessions without any prior notice and still garner attention. But unless your business is Binance or you’ve been in the news majorly, you will need to announce your session ahead of time. To drum up excitement and make sure as many people can show up as possible, create a flyer that states the platform on which you will go live, the time, the topic to be discussed, and the guests to be had, if any.
Because joining and engaging with a live crypto session requires some level of commitment on the customer’s part, they’ll need to know that it is worth their time, and by letting them know the topic and the speaker, you could get their attention.
Choose Relevant Topics
Speaking of topics and speakers, your live session should not simply happen for the fun of it. There needs to be an agenda behind it, and this should be reflected in the topic you choose and the speakers. Say you’re trying to establish your business as an expert in your field, and a new law is passed that impacts the crypto space. Having a live crypto session shortly after it is announced and breaking down the implications of the law and the trajectory of the industry will help you to do just that.
If you’re going to do a live crypto session about a trending topic, it should be within the first 24 to 72 hours to capitalize on the momentum. Always keep in mind that, in most cases, you are not a celebrity, so having a live session just to chat with people will probably not be effective. This intentionality behind choosing topics should also apply if you’re trying to promote a new product or service.
You should also try to invite relevant speakers who will appeal to your audience. Having a major figure in the crypto space make a guest appearance will bring in eyes, and if you plan to have live crypto sessions regularly, work to schedule these guests well in advance.
Focus On Engagement
Ultimately, the point of live crypto sessions is not just to hear someone speak, as users can always find videos online. Instead, you have to keep the back and forth between yourself and the audience at the forefront of your mind. Ideally, the host of the session will be someone who has experience with these sorts of things and will strike a balance between letting the speakers deliver their message and taking audience feedback and questions.
These sessions should be well moderated, with people being given a designated amount of time to speak and proper guidance to avoid the session spinning out of control. Many times, people join live sessions because they see the engagement from other people, so you will need to tap into this. If the purpose of the lies session is to promote something from your business, you should have this mentioned periodically so that the point of the session is not lost.
Be Consistent And Strive To Improve
Before you begin having live crypto sessions, your business should decide whether this is going to be a periodic thing or a one-off in special situations. Having weekly, monthly or even quarterly live sessions could be a part of your marketing strategy that will help build this solid community over time.
Alternatively, it could be something you do when you have new products or services to release, and this could be effective as well. After every live session, have the marketing team review the recordings and take note of what was done right and what needs to improve next time. If you can continue improving, you’re engagement rate will go up, and this will reap even more benefits.
Conclusion
Live crypto sessions can be an underrated yet powerful tool in your marketing arsenal. By connecting with your audience and letting them engage with you in real time, you can build the sort of community that will stick by your business through thick and thin. Follow our tips and this article to get the best results and keep your audience engaged.
