If you’re going to go through the complex process of pursuing web3 marketing, especially with how saturated the market is, you want some help by your side. For many businesses, this means having a web3 marketing team to make sure that your products or services are seen by the right people.
But with this comes the inevitable question of just how big your web3 marketing team should be. Some businesses could have a single person in charge of marketing, while others could have an entire department with dozens of people. If you’re trying to decide where your business fits in with all of this, here are a few things to consider.
Platforms And The Marketing Approaches
One of the things that will determine how big your web3 marketing team will be is what platforms you plan to market on. As you’ll see from our roster of services here at Proleo, there are many different channels through which Web3 marketing can take place. You have PPC ads, social media advertising, influencer marketing, billboards, radio, and so on. Some of these channels are so dynamic that people spend their entire careers specializing in one.
While there are generalist marketing experts, there are also PPC experts, SEO experts, and so on. If you’re going to use a myriad of different marketing approaches, it might necessitate a bigger team. Having several people who specialize in different aspects of what three marketing might be more effective than one person stretching themselves thin across many different platforms.
First, you want to define your marketing approach. Are you going to focus mainly on online marketing or will there be an element of in-person outreach? By knowing this, you understand just how much expertise you’ll need and thus, how many people you should hire.
Budget
Of course, the next thing you’ll want to consider is how much money you have for this purpose. Because services are not free, especially with three Marketing Services, having a web3 marketing team will have some financial implications. Determine how much you’re willing to spend on expertise outside of the marketing itself.
If you choose to do influencer marketing, for example, you’ll have to budget not just the money to pay the influencers themselves but also to pay the influencer marketing manager who will handle all of this. Knowing your maximum spending capacity will let you know how many people you could comfortably hire. If you have a smaller budget, you might want to have a smaller team or higher multi-talented individuals. If you have a bigger budget, you might want to get a bigger team.
Goals
As a blockchain company, you need to specify what you’re short and long-term web marketing goals will be to determine your team size. Say you’re a newer company and you simply want to break even with your first product. In that case, you might not need a huge team, especially if your marketing outreach is going to involve a smaller and less dynamic campaign. If you’re entering the market and want to immediately compete with the big names, you need a very elaborate and very expensive campaign. This will need to be supported by a large web3 marketing team. This could also change as your business becomes bigger.
You could start out with a smaller marketing team and then begin to expand as your needs and goals change. You might have initially started out with just PPC ads, but then decided in your second year of operation that influencer marketing would be added to the mix. In that case, it might be time to expand the team. Always review your current and future goals and use this to inform your team-building approach.
HR Implications
Even outside of web3 marketing itself, the size of your team is ultimately a business decision that will have human resource implications. This involves going through a hiring process, deciding whether to choose internally or bring in new people, onboarding new staff, offering salary and benefits, and so on. Because hiring decisions can go on to impact the entire company, you’re best off speaking with your head of HR, if you have one, to get some feedback on how much hiring is feasible in a specific time. Your HR manager could tell you that your company isn’t in a position to hire more people for financial or other reasons. You can also get guidance on how many people should be brought on board if that is the decision that you come to.
Outsource
Ultimately, the process of hiring more members for a web3 marketing team and managing them can be a lot of work. While some web3 businesses are designed to handle all of this in-house, others cannot or simply don’t want to. In that case, it might be in your best interest to outsource your web3 marketing tasks to an agency.
Here at Proleo.io, we handle multiple different aspects of the web3 marketing process, and this can save you a lot of time and energy. For example, rather than hiring a PPC or influencer marketing expert, you could have us handle your campaign and get similar, if not better, results without going through an entire hiring process. If you’d like to outsource all of your hiring, we could step in and manage whatever campaign you are considering and even offer recommendations.
Conclusion
A Web3 marketing team can take your business to the next level and have your products and services embraced by the audience that you see. At the same time, there is an art and science to choosing the number of team members you should take on. The correct answer differs from one business to another, and by considering the factors we’ve mentioned, you should have a better idea of how many to hire. By doing this, your resources will go further, and you will avoid being understaffed or overhiring to your own detriment.
