Here at Proleo, we know more than anyone that there are several factors that contribute to the success of a blockchain marketing campaign. Of course, there are the factors you control, such as the budget, the direction the project takes, and whatnot. However, there are several external factors you have to consider, and these include blockchain regulations.
As blockchain is becoming more prominent on the world stage, various governments are taking steps to properly regulate it. While this sometimes helps in the form of grants, favorable laws, and public support, it can complicate marketing efforts to a degree.
Blockchain Regulations in 2025
While a lot of blockchain regulations tend to focus on its actual application, there’s also a growing emphasis on how blockchain and its adjacent assets can be governed. A quick look at the news will show that several crypto and NFT ads have been taken down, fined, or otherwise faced scrutiny.
Obviously, this depends on the jurisdiction the ad goes live in, but a few trends have emerged:
Disclosure
The biggest issue that many blockchain-related ads tend to face is a lack of disclosure. Generally speaking, any ad that promotes an investment vehicle that carries a risk needs disclosure. You might have seen posts discussing cryptocurrency on various sites that end with a disclaimer stating that this is not financial advice and that there is a risk involved in investing in cryptocurrency.
Legally speaking, entities that put out such content have to put these disclaimers to prevent lawsuits from consumers who may lose money and also to stay on the right side of the law. One way that a marketing effort may face pushback from blockchain regulations is if the entities pushing it do not put these disclaimers. Say you put out a blockchain-related ad on social media advising people to visit your crypto exchange. You will have to put a disclaimer within the ad that cryptocurrencies carry risk and that all investors’ money can be lost.
Similarly, if you take on a spokesperson such as an influencer or celebrity, they also have to put out a disclaimer to this effect. Major celebrities have been sued and even face legal consequences for not disclosing the risks associated with cryptocurrency or their involvement/investment in the project.
Promotion of Crypto
As we all know, the treatment of cryptocurrency by regulators is not the same around the world. While some countries are very supportive of the blockchain sector and even encourage its presence, others are much stricter. In some parts of the world, you cannot promote a crypto project of any kind. This means that, depending on where you are, the marketing campaign for a crypto project or investments could find itself on the wrong side of the law.
Lack of Approval
One thing to keep in mind is that, depending on where your business operates, you might not even be able to put out a crypto-related ad without pre-clearing with a governing body. In the United Kingdom, for example, several companies have received notifications and even fines for putting out crypto-related advertising without the approval of the Financial Conduct Authority (FCA). Repeated violations could lead to more severe consequences, especially as these bodies are paying closer attention to activities in the crypto sector.
Besides these trends of ads getting into legal hot water, it’s also worth noting that crypto regulations always change. As the industry continues to evolve, practices and laws regarding it do as well. This means that one crypto ad that was fine a year ago could prove problematic today.
Why This Matters
It’s worth understanding the ways that blockchain regulations impact marketing because they could go on to impact your business. In the ideal situation, you would put out a blockchain or crypto-related ad, and all would be well. But if you run afoul of regulations, several things could happen.
The platform you publish it on, such as Instagram or Twitter/X, could take down the ad if they receive complaints about it violating either their own terms of service or blockchain-related laws. You could receive a formal warning from a regulatory body telling you to remove the ad or amend it. You could, in the worst-case scenario, receive a fine or even serious sanctions from the government if you continue to violate existing laws.
What to Do About Blockchain Regulations
Now that we have more of an understanding of how blockchain regulations can impact your business, it’s worth making sure that you do not end up in this situation. Luckily, there are a few practical steps you can take in this regard.
First, you want to have a legal expert on your team to review every ad before it goes live. As we said, blockchain regulations are always changing, and between the day-to-day of running a business, you might not realize that certain terminology has to be used or certain rules have to be followed. But if you have legal experts to consult on blockchain regulation, they can guide you in the right direction and review every ad before it goes live.
You should also have the ad approved by the regulatory body if that’s the law within your country. While this might mean some back and forth and dealing with bureaucracy, it will save you a lot of stress in the long run. Finally, you can reach out to a crypto marketing service such as Proleo.io. We have experience putting out blockchain and crypto-related ads of all kinds in all sorts of jurisdictions. As such, we know a thing or two about maximizing campaign results while staying on top of the law.
Conclusion
Blockchain regulations are put in place to protect both businesses within the industry and consumers who engage with various content. However, it can mean that your marketing efforts will be impacted, and sometimes, you could see conflict on both ends. Luckily, there are several ways to mitigate this issue. As we’ve noted in this article, you want to consult the experts when the ad goes out and make sure it addresses every regulation to avoid any negative outcomes.
