Succeeding in any aspect of business requires having a strategy, and PR is no different. The crypto industry is ever-growing and becomes even more dynamic each year, so a crypto PR strategy is key to connecting with the public and reaching your goals.
Whether you are a start-up looking to make your mark or even an established crypto company, having a PR strategy will be your lifeline. Here are the different ways you can develop an effective crypto PR strategy that will see you through the industry’s ups and downs and help you come out on top.
State Objectives
The first step in your crypto PR strategy is just to decide what exactly your objective is. For some businesses, driving web traffic is the ultimate goal. for others, and ensuring purchases, whether of goods or services, is the goal. For others, the goal of PR is to foster a positive reputation among the public. Knowing what exactly your goal is will help to guide your actions moving forward and will save you from wasting time and resources. So, have a conversation with your team about this before you begin.
In-House or Agency
The next thing you want to do to refine your crypto PR strategy is decide whether you will be handling your PR efforts in-house or using an agency. There are benefits to doing both, as handling your PR in-house means you have complete control over the process and have fewer chances of delay. At the same time, your in-house team might not be equipped to fully handle PR, and so, you might need the occasional or full-time assistance of an agency. The good news is that there are several agencies that specialize in the crypto industry that can help you engage with the public and craft a reputation.
PR Distribution Strategy
Of course, writing press releases is a big part of having a PR strategy, but distributing them is also very important. Before you even begin announcing news to the public, you have to decide how you will distribute your PRs for maximum coverage. There are several options, including engaging a PR distribution service.
The services that we offer here at Proleo can see a single PR published on dozens of sites, including very high-ranking and respected ones. Deciding ahead of time which platforms you want your PR to appear on and how much coverage you are looking for will help guide your choice of distribution channels.
Develop Relationships
Almost no one wins the PR game without allies in their corner, which is why your crypto PR strategy has to involve relationship-building. Ideally, you want to build relationships with different publications in the space, specific journalists, and different channels. By having these relationships in place, you can easily reach out to them in times of a PR crisis, receive preferential treatment for your releases, and much more. We’ve broken this down in a previous blog post, but several ways to develop these relationships include offering commentary, engaging at events, and much more.
Prepare Crisis Strategies
No one hopes for a PR crisis, but realistically, businesses that operate for some time will probably deal with one issue or another. To avoid being caught unawares, it’s best to create contingency plans and crypto PR strategies that account for this. For example, you could come up with a strategy for if an executive is leaving under chaotic circumstances. You could also have pre-written statements for if a product needs to be recalled or if there is an ongoing lawsuit. When dealing with a crisis, even a few hours of delay can compound issues, and so being prepared will save you in the long run.
Refine Tactics
No one is perfect, and a crypto PR strategy will need to be refined and reviewed over time. Every quarter or so, it would be best to look over what you’ve done so far and how this has worked out. This could necessitate changing strategy or carrying on as usual.
Conclusion
Having a well-defined crypto PR strategy will save you and your business much trouble and effort in the long run. From deciding what platforms you want to partner with to having a PR distribution system in place, operations will run much more smoothly and effectively. We recommend looking at our packages page here on Proleo and seeing which distribution options best align with your strategy and will meet your goals.
