Any business looking to succeed, especially in the crypto sector, will have to develop some sort of online presence for itself. And in the realm of social media, you can benefit immensely from using a crypto hashtag.
A crypto hashtag is exactly what the name suggests. It is a hashtag dedicated to your specific crypto business and can come with a ton of benefits. Most notably, it offers instant searchability for your potential customers. Anyone looking to view content regarding your business can search the hashtag and easily find it. It also means that you can categorize and store this information with ease.
Crypto hashtags can emerge in several ways for business. Sometimes, your consumer base gives you a hashtag they have developed, and sometimes, you develop it yourself. While it is flattering for your customer base to be so passionate that they create a dedicated hashtag for you, you’re best off doing it yourself and giving them a lead to follow. This helps you to avoid certain potential downsides, such as an inappropriate one being formed, multiple hashtags floating about at the same time, and much more. But to reap the biggest benefit, you’re best off being deliberate about creating a hashtag well ahead of time. In this article, we’ll offer some tips to create the best possible hashtag for your business:
Keep it Simple
One of the first things to consider when creating a crypto hashtag is simplicity. Technically speaking, you can create a hashtag of any combination of numbers and letters, but you have to put yourself in the perspective of your customers. Very few of us want to go through the trouble of typing in a long-winded hashtag name just to find some content. Instead, you should aim to keep the hashtag to 12 characters or fewer. This means that people are less likely to be discouraged from typing it, and they are also less likely to make errors the shorter it is.
So, if you’re considering any crypto hashtag name, consider making it short from the start or consider a shortened version to keep things simple.
Link to Your Business Name
As much as possible, you want to keep the hashtag linked to your business at all times. Rather than a generic or semi-generic one, make sure your business is named within. Say your business name is All Star Crypto Miners. An idea for a hashtag could be #AllStarSeason or #AllStarCrypto, or just #allstar. By having your business name included, there is no doubt regarding what the hashtag relates to, and this will help you to stand out.
Consider Multiple Hashtags
The longer your crypto business stays in operation and the more projects you take on, the more need you may have for different types of hashtags. For example, you might have one hashtag for specific events, one for general announcements, one for nonspecific content, and much more. While there is some benefit to having a single unified hashtag, there might be times when you have to create specific ones.
Say your business is holding a crypto conference and you want to keep all the content unified. Rather than using the hashtag AllStarCrypto, you might want to use the name of the conference along with the year. Think of how you can find content for specific events, such as #Coachella2025 versus #Coachella2024. Don’t be afraid to create a dedicated hashtag, especially if it will be for a temporary or one-off event.
Do Your Research
Before you commit to using any specific hashtag for your business, do some research regarding it and the markets in general. The first thing you want to do is search the intended hashtag and find out what type of content is already under it. You might find that another business already uses the hashtag for a similar purpose, in which case you want to find a new one. You may also find that the content circulating that hashtag is irrelevant or even inappropriate to your business. An idea would be to look at existing companies in your niche that also have dedicated hashtags and find out what naming practices they use.
Use the Crypto Hashtag Consistently
If your business has a hashtag but it is never used, does it actually exist? The goal of a crypto hashtag is to make sure that it is associated publicly with your business and offer a means for customers to tag photos and organize content. Ultimately, they will have to follow your lead, and this means you’ll have to make use of a hashtag.
Begin adding it to the caption of your various posts, and if you do this consistently enough, people will start to expect it. Depending on how much use you want to get out of the hashtag, you might also want to use it across multiple platforms. This means not only putting it in your Instagram captions but also your Twitter posts, Facebook posts, and so on. The more you put out content using your hashtag, the more various algorithms will begin to reward you.
Encourage Users
While some customers will automatically begin posting their content or speaking about your business with your dedicated hashtag, others will need some encouragement. While you should post your content using the hashtag, you should also encourage them. Say you have an event being held. Tell attendees both online and in person to use your dedicated hashtag when posting their content. You can also repost content with the hashtag to encourage others to get involved. Another idea could be to host a competition where customers have to post using the hashtag. Essentially, anything that will get them using the hashtag more should be pushed to the forefront.
Conclusion
A crypto hashtag can be a way to supercharge your business’s online engagement while keeping content organised and consistent. Consider some of the tips we’ve outlined above, and if you need any help, feel free to reach out to us here at Proleo for advice on crypto hashtags and everything Web3 marketing.
