Once again, we’re in October, which means it is time for Halloween. It is no secret that Halloween has become a major commercial holiday around the world, with tons of businesses cashing in on the craze. But does this include Halloween blockchain marketing?
After all, when we think of business cashing in on Halloween, we tend to think of amusement parks and costume shops. How would a blockchain business benefit from the spooky season? The truth is that there are several ways to infuse Halloween into your blockchain marketing, some of which are as follows:
-
Use Fun Imagery For Halloween Blockchain marketing
Take a moment and picture what Halloween means to you. More likely than not, your mind will go to colourful costumes, orange and black colour schemes, and all sorts of haunted aesthetics. This is because Halloween, like Christmas, has a very distinct aesthetic that we’ve all become used to over the years. This makes it easier to tap into the power of Halloween blockchain marketing.
If your business has a physical location, decorate it for the occasion and post content about it to your social media. This signals to your customers that you are celebrating alongside them. Your digital presence shouldn’t be neglected either. Change your profile picture to a Halloween-themed version of your logo and have it up throughout October. You should also post pictures, videos, and audio that lean into the holiday’s aesthetic. At the least, this will drive engagement which will help your business.
-
Leverage References
Relating to your customers through marketing is always easier when you employ puns and jokes. Luckily, Halloween is packed full of these and allows you to get creative. Take the title of this blog post, for instance. ‘Scary’ good marketing conjures up images of the macabre and that is Halloween in a nutshell. When trying to launch Halloween blockchain marketing campaigns, make sure the popular Halloween buzzwords are thrown in. Scary, spooky, ghostly, haunted, and so on are just some of the worlds you can use in social media captions, ad taglines, and so on.
On top of this, try your hands out at some of the common Halloween memes and pop culture references. Think dancing Michael Myers, the Scream movie theme song, the Dracula chant, and so on. Put these in your marketing efforts throughout the month of October to drive engagement on your socials or for specific ad campaigns. As we’ll explain even more in this article, tying a marketing campaign to Halloween can be a good way to get eyes on your project.
-
Run a Competition
As we’ve explained in a previous blog post, hosting a competition is a great way to market yourself as a business. This also applies to Halloween blockchain marketing as it takes things up a notch. By running a competition during this time, you’re showing customers that you celebrate this Halloween season with them and this can buy you some goodwill.
To get the most engagement possible, you’ll want to tie the competition rules to Halloween in some way. For example, you could have customers post pictures of their costumes and choose a winner. You could also post a riddle, have users engage with a Halloween-themed social media post, and so on. Holidays like Halloween are generally easy to create content and run competitions for.
-
Offer Sales/Giveaways
If there is anything customers love, it is a discount on purchases or free products/services. So, if you’re looking to market yourself during Halloween, consider running a sale on your product or a giveaway. You’ve probably already noticed businesses having Halloween sales in the run-up to the 31st. There is a good reason for this as it gets customers to engage more with your business both online and off.
Ideally, you’ll want to give these rewards to those who are already engaged heavily with your business or those you’re trying to convert. This could mean promo codes emailed to loyal customers or discounts for first-time buyers. An airdrop on or around Halloween could also be a good idea, as we’ve touched on in a previous blog post.
-
Host Activities
Events fall under the umbrella of marketing as they are a way to engage with your customers, drive brand identity, and even sales. Halloween represents a chance to have both online and in-person events and you should certainly take advantage of this. You could host a Twitter/X space to share scary stories or another other Halloween-themed group activity. You could host a virtual trick-or-treat where participants get prizes (this also links to our previous point). You could have an in-person Halloween event to meet your community. Either way, don’t overlook the power of activities, whether online or not.
-
Engage With Others’ Content
Halloween is a major holiday, which means that there will be no shortage of people posting content about it online. From TikTok tutorials for costumes to parties to scary stories, it is a goldmine for online engagement. Keeping with the theme of engaging with your community, try to interact with Halloween-themed content posted by other people, whether influencers or everyday customers.
Leave a supportive or cheeky comment on relevant posts (trust us, global brands do it all the time), repost with credit if your community will appreciate it, and make it known that your company likes Halloween content as much as anyone. It increases not only your visibility but also your goodwill.
Conclusion
Halloween blockchain marketing is possible only once a year but can work wonders for your business. This form of marketing allows you to celebrate a popular time of the year with your customers while also pursuing engagement and purchases.
As we’ve said in this article, you’ll need to embrace the spirit and the aesthetic of Halloween, especially within your social presence. In terms of engagement with customers, competitions, giveaways, and events are also a good idea. In all of this, engage with content creators and customers to get the best results.
