If you’re going to succeed in the world of blockchain, you need an efficient blockchain marketing team by your side. And for this team to get the best results possible, it will need to enjoy a consistent and stable connection.
Team members being able to reach themselves speedily and appropriately is key, whether or not you’re in a marketing cycle. In this article, we’ll talk to not only why team synergy is important in the blockchain world but also how you can keep your blockchain marketing team connected a lot of times.
The Importance Of Synergy In Blockchain Marketing
Think of blockchain marketing as a singular machine working towards a common goal. This could be driving more sales for your products and services, creating more awareness, boosting your business’s reputation, and so on. Your blockchain marketing team are the people who work towards achieving this aim, whether it is deploying campaigns, looking at audience feedback, reporting results to the sales team, and so on. Their being able to communicate easily offers several different benefits.
First, it means that marketing-related tasks can be completed in a good manner. Say there is a campaign that is to be deployed at a certain time, and four different people on the team need to review and approve before it goes live. Then being able to communicate seamlessly means that any issues can be discussed immediately, approval can be given on time, and the process is not slowed down.
After a campaign goes live, it also means that public responses can be discussed in real time. If the public immediately pushes back against the campaign, the blockchain marketing team needs to be able to speak to each other and immediately make the decision to pull the campaign or keep it alive.
As campaigns are being planned and results are being tabulated, the team needs to be able to communicate to allow for smooth processes and easy reporting to other departments within the company. As such, you want to make sure that team synergy is preserved at all times, especially when it comes to communication.
How To Keep Your Team Connected
If you are looking to make sure your blockchain marketing team is connected at all points, here are a few steps to take.
Choose Specific Communication Platforms
All your communication will take place through dedicated platforms, and it is best to define what these are well ahead of time. Perhaps your team chooses to communicate via Telegram or WhatsApp, or would rather use Discord or Monday.com.
Each of these platforms has its own unique benefits, and it would be best to explore them before deciding. But once you know what platforms your teams are going to use, make sure everyone is informed. If all work-related discussions will be held via Telegram, inform the team and any new members should be briefed and given materials to adapt to the new platform.
Choose The Content For The Different Platforms
It’s not enough to choose the platforms you’re going to be using. You also have to decide what content will be shared across the platform. For example, while day-to-day messages that need immediate responses might be shared via Telegram or WhatsApp, you might also want to have an email chain when discussing with other departments to make sure there is proof of all discussions and decisions made.
You might also decide that while small pieces of feedback will be done via chat, larger changes to documents will be done via things like Canva and Google Docs. letting everyone know what content should be shared on which platform means that they’re less likely to share sensitive material and the wrong place, or get lost trying to get responses to various queries.
Decide On A Response Time
It’s not just enough to keep everyone on the same platform, sharing relevant information. You also have to enforce a speedy response time with members of the team. A message being sent on an instant messaging platform like Telegram doesn’t mean it will be responded to immediately.
As a rule, you should enforce a required response time to messages on different platforms. You could, for example, decide that emails must be attended to within a few hours while direct messages should be responded to in a matter of minutes. Also, create an avenue for team members to express frustrations with response times, as this should keep everyone on the same page.
Chain Of Command And Inquiries
Another way to ensure synergy within your blockchain marketing team is to have a defined list of roles for everyone. This means a chain of command and a definitive person for every type of inquiry. Having a designated head of marketing, a person in charge of specific social media platforms, a copywriter, and so on means that everyone within the team knows who to ask.
Say someone needs to find out something regarding a recent TikTok ad. If there is a person whose job is to handle TikTok ads or social media ads in general, they immediately know who to speak to. This prevents a lot of unnecessary back-and-forth that wastes time.
A chain of command also means that there is someone to speak to on a higher level who can then pass on information to others within the team. As you design your blockchain marketing team, make sure all of these roles are clear and welcome communicated to everyone.
Conclusion
A blockchain marketing team will almost always function better when it can maintain synergy. As we have explained in this article, there are several ways to achieve this. This includes creating a delivery chain of command, deciding ahead of time what platforms will be used, attaching a specific type of content to such platforms, creating deadlines and response periods for all inquiries and messages, and so on.
All these will work together to prevent time wasting, ensure smooth communication, and likely bring about much better results for your business.
