In previous blog posts, we’ve touched on the importance of blockchain influencers. With the audiences these individuals have garnered, your business can expand its reach and enjoy an elevated reputation. Typically, this is spoken of in the context of sponsored content such as product reviews and the like.
But what happens when you host live events? Events such as conferences, fireside chats, award shows, and the like are important for any blockchain business, whether they are organizing or simply attending. If you would like to maximize blockchain influencers and live events at the same time, consider the following tips:
Post Run Up Content
One of the best ways to make the most of blockchain influencers for live events is to consider how non-blockchain events tend to be promoted. Think of an event like Coachella or movie premieres, which often attract influencers. A common content type is the preparations/run-up to the event. Many fans love to watch influencers get ready for such events, pick outfits, and even the process of travelling.
This sort of content builds hype for the event as followers will be curious about what this lead-up will eventually entail. If you choose to work with blockchain influencers for your event, have them do at least a few run-up pieces of content. These could be simply posting the event flyer, showing their process of preparing, and so on. This will let their fans know ahead of time that they’re attending the event, and anticipation can build.
Leverage Merchandise
Merchandise can be an amazing way to promote any event, which is why it has been used for so long. When you’re working with blockchain influencers, merchandise also comes into play. First things first, consider sending them a pack of some pre-event merch that they can unbox and review for their followers. During the event, you could have them also wear related merch and post content regarding it. As much as possible, you want things with the official event logo front and centre, and this means hats, t-shirts, standing with banners, and so on.
Decide On The Amount Of Content
This goes without saying, but anytime you are working with a blockchain influencer, the amount of content to be delivered and when should be specified ahead of time. This is especially true with an event that is happening in real time. If, for example, you buy an influencer package that gives you four main posts and six Instagram stories, discuss the specific content you’ll want. If you only have four main posts, you might want to have the event flyer for one of them, one should be the run-up and preparation, one should be the actual event, and one should be the recap. Deciding what type of content will be posted ahead of time means that one part of the event will not receive more attention than the other (unless that is what you want).
Have The Blockchain Influencers Host Events
If you have the budget for it, you could go all in and have the blockchain influencers host the event or at least portions of it. Many influencers are known to host red carpet interviews, present that award shows, host panels, and so on. This will obviously be more expensive than simply having them pushed to their Instagram or TikTok, but it could very well be worth it.
Speak to whatever influencer you’re considering and ask if they would be willing to do this. If they already have experience hosting events, interviews, and the like, review those and make sure their skills are up to par with your expectations. Doing this will create even more buzz, and if you can pull it off, your event will be the better for it.
Recaps From Blockchain Influencers
Influencer marketing doesn’t necessarily end even after your blockchain event has concluded. A popular type of influencer content is recaps of their day, week, or their visitor-specific event. If you’re targeting platforms like TikTok and Instagram, you should especially ask for recap videos from these influencers. These could start at the preparation stage or could simply focus on all the events that took place. If your budget allows for it, you could have the blockchain influencers recap every single day of the event or every part of it. This will not only endear you to the audience but also drive excitement for your next event.
Secure Reoccurring Partnerships
If you have a good relationship with an influencer or they deliver especially good content for your event, you could look to make it a recurring partnership. This will essentially mean that they will create content for the event every time it happens. This is especially useful if the event is held every quarter, every year, and so on. Consistent content means that your audience will be more familiar with your business, and this helps you in the long run.
Interviews
As we said before, red carpet interviews and other such discussions are a popular form of influencer content, and they should be used for your event. You could have the influencer interview people from your company while on the red carpet or attend these in general. They could also do online interviews, ie podcast episodes, Twitter/X livespaces, and so on, before or after the event. This is especially useful if there is a particular person or activity during the event you want to shine the spotlight on or if you want to draw more attention to its theme. If you choose to do this, ideally, pick an influencer who has experience with interviews.
Conclusion
Blockchain influencers can be a great way to promote your live event, and this can be done in a myriad of ways. From building up hype prior to the event to giving a blow-by-blow to their audience to even hosting the event, there’s no shortage of ways to reap the benefits of this partnership. Of course, make sure you choose influencers that have experience with this type of content and, ideally, those you can work with long-term.
