We all live in a political world and the developments within this sphere affect every part of our lives. From our work to our families, every one of us is touched by politics and some way. Naturally, this extends even to Web3 marketing.
More and more, consumers look to the businesses they patronize to take some political stance or the other and this can be leveraged for marketing. While politics is obviously a very sensitive issue, there are several ways that you can leverage ongoing political developments for Web3 marketing and Goodwill.
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Highlight Your Stance
During major political developments, consumers often feel the need to pick a side and declare their stances on certain issues, and this extends to the businesses they patronize. For example, consumers might choose to overwhelmingly patronize businesses that align with their political beliefs, and this can be used for marketing purposes. If your PR team is on board with it, you could incorporate your political stances within your marketing.
This could be something as simple as putting out a statement saying that you support or denounce certain political developments or incorporating it into your operations. An example of this was Fenty Beauty’s initially refusing to sell products in China as a way of taking a stance against animal testing. This could very much endear you to certain customers and should be considered.
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Donate Proceeds
Another way to Leverage political developments would be to make some sort of tangible donation towards a certain cause. It is not unusual to hear of businesses donating a portion of proceeds from specific sales or a one-time donation to a charitable organization or specific cause. If your business chooses this route, make sure to publicize it as much as possible. If you’re donating a portion of proceeds from a line of Bitcoin miners, for example, make sure that this is front and centre within your marketing as it can drive goodwill as well as sales.
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Meme It For Web3 Marketing
As we’ve said in a previous blog post, memes can be a powerful form of web3 marketing and the social media age and the political scene provides ample opportunity to take advantage of this. If there is a trending political development that can be turned into a meme, consider doing this. Examples of this having included Bernie Sanders at the 2021 US Presidential inauguration which was used by several businesses. You could also spoof or create caricatures of specific political moments for marketing materials.
Another angle could be quoting or referencing a specific speech or some other form of political messaging that is known to the masses. While doing this, however, make sure that you take caution to avoid offending anyone. If you’re unsure of whether a specific political development or reference will be insensitive, you are best off erring on the side of caution.
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Celebrate Notable Days
One of the easiest and least controversial ways to leverage political developments would be to celebrate notable days. These include independence days, history months of specific groups of people, or other notable days within the region you operate in. Depending on your budget, you could do something as simple as posting something to social media or changing your profile picture or could even run promotions in honour of the day.
One way to tell whether this will resonate with your audience would be to do some competitor analysis. If other businesses within your niche celebrate a specific day or use it in their marketing, you might want to do the same as well. You could also put out material when new political developments occur that are met with excitement from the public.
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Team Up With Organizations
At the end of the day, you are a commercial enterprise and not a charitable non-profit. As such, you might not have a lot of clout when it comes to certain political topics. However, you could always borrow some of this by teaming up with organizations that are well-known within certain spaces. Let’s say your business wants to do some web3 marketing that leverages mental health.
You could, for World Mental Health Day, team up with a mental health charity to promote a line of products or services with a portion of proceeds going towards the organization. This instantly lends you credibility and goodwill, which we will need if you want to leverage political developments. When doing this, make sure the organization you team up with is well respected within its sector and preferably, has teamed up with other businesses in the past.
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Stay Out of It
Anyone who knows anything about politics will tell you that it is very sensitive. In fact, political discussions are considered one of the most sensitive conversations to have and wading into these waters without the proper preparation can do more harm than good. While, as a business, you can benefit from leveraging political developments by taking stances or making memes, you might also benefit from staying out of politics entirely. Certain businesses have gone years flying under the political radar and not declaring any specific affiliations or interests.
Depending on your core audience, the type of product or service you push, and other factors, you might benefit from being completely apolitical. Ultimately, it would be best to consult a professional agency such as Proleo.io for an in-depth analysis of your business and whether political leanings will benefit your web3 marketing.
Conclusion
Politics is a major part of all our lives and can form a vital part of web3 marketing. As we’ve noted in this article, leveraging political developments for web3 marketing can be as simple as celebrating a country’s Independence Day, putting up a meme of a funny political quote, or taking a serious stance on political issues and investing financially in these stances. All these will work differently depending on your specific business and customer base and as we’ve said, sometimes staying away from politics altogether is the best course of action.
