If you wanted any more evidence that the crypto industry is on a roll, take a look at the memecoin sector. Memecoins have faced a lot of criticism and controversy over the years but they continue to wax strong. There are hundreds of tokens at any given time and some of the top memecoin projects include Dogecoin, BONK, PEPE, and so on.
While there has never been a better time to invest in this billion-dollar market, it does mean that your memecoin project will face more competition than ever before. There are, however, ways to help it stand out from a marketing standpoint.
1. Mind Your Memecoin Project Name
Your memecoin project’s name is the very first point of marketing consumers will encounter and you need to make this count. While crypto names are generally important, meme coins are especially so because they rely so much on hype and engagement with the public. Choosing a meme coin name is quite tricky as you can lean either into the unfamiliar or the established. For example, there’s a myriad of tokens that are based on the Pepe the Frog meme and while doing so offers you instant recognizability, you will also have to work very hard to separate yourself from existing tokens. Ideally, you should choose a memecoin name that at least some investors can immediately recognize while not being drowned out by existing market options.
2. Develop Your Lore
One of the easiest ways to stand out as a memecoin project is to have lore that sets you apart from other options in the market. The lore of a meme coin project is essentially the story behind it. Trump tokens are based on the current president’s lore, dog tokens are based on specific dog memes, and so on. To stand out, try and find a piece of lore that is recognizable but hasn’t been fully explored by the memecoin sector. This could be a meme that is known by a specific niche of consumers, a piece of pop culture, or anything else. Don’t just lazily slap the name of a known piece of lore onto a coin but instead, develop a backstory that consumers will want to engage in and is different from what already exists.
3. Aesthetics Are Everything
Besides what your meme coin project is called, you also market it by how it looks. Most of the best-known meme coins have a specific mascot, colour scheme, and overall aesthetic. Standing out in the memecoin market means developing an aesthetic that is unique to you, though this can be a bit of a challenge. As we’ve touched on in previous blog posts, consider not just the mascot for your token but also the colours you use. Ideally, you want an aesthetic that is in line with the general law of the project, is eye-catching to consumers, and also hasn’t been overdone yet. To make sure there is harmony between all these different factors, consider hiring a professional service like Proleo to handle your memecoin branding.
5. Emphasize Use Cases
While a memecoin will certainly be marketed with its hype and lore, you have a better chance of standing out if you promote it using its use cases. This is especially true as many of the aesthetics and themes you might consider have already been done before. Sure, you have a new frog-themed memecoin but what makes it different from all the rest? Having genuine use cases behind your token means that you can emphasize this within your marketing. This way, you are not asking the audience to buy another memecoin but one that can and will be used in the future.
6. Find Your Community Hub
Sometimes, standing out with your memecoin project marketing is not just about what you market but where. The truth is that there are several platforms and spaces where virtually all the memecoin projects advertise themselves. Think of Twitter/x and Telegram. While there is certainly a benefit to marketing on these platforms, as we’ll explain later, you can stand out by targeting underserved communities and spaces. Perhaps there are specific groups online that previous memecoin marketing campaigns have missed. Perhaps certain social media sites have a burgeoning community of crypto investors that are not being marketed to. Sometimes, your best bet isn’t battling it out with other projects in the popular market but finding a less explored one.
7. Collaborate
If your goal is to create a distinct identity within your meme coin marketing, you might want to collaborate with other projects and personalities to achieve this. We’ve touched on the importance of spokespeople and influencer marketing in previous blog posts and this applies here. By collaborating with specific personalities that other memecoins are not attached to, you can essentially borrow some of their credibility and audience. You can also go out of your way to collaborate with other entities, whether these are fellow blockchain projects, mainstream brands, and so on.
8. Explore All Channels
As we’ve touched on before, you will need to explore the different marketing avenues that are already established within the memecoin project marketing sector. If most brands are advertising on a certain social media platform or to certain communities, you might benefit from doing the same. As you create a unique and outstanding marketing campaign, you have to make sure that it is seen by the most people and while this might sometimes mean looking for unexplored avenues, it might also mean meeting the consumers where they are at.
Conclusion
Your memecoin Project has a much higher chance of succeeding in the market if it can stand out. Standing out within its marketing can be done in several ways, including the name it carries, the aesthetic it attaches itself to, and even the platforms it markets itself on. The key to success is communicating value to consumers and while you might take on some of the tactics used by projects that came before, it should always be done to fit your specific token.
