How to Write a Crypto Press Release [+ Examples]

With billions of dollars spent every year and a growing public profile, the cryptocurrency industry is a bigger deal than ever before. This means that many more businesses in the space will have to put out press releases for various reasons. But how exactly do you go about writing a crypto release?

A crypto press release, generally speaking, follows a lot of the same formats as your traditional press release. At the same time, certain nuances need to be applied for the target audience. In this article, we’ll explain some of the core parts of creating a crypto press release.

Basic Press Release Structure

All in all, it is important for you to know the basic structure of a crypto press release.

Heading/Title

Every press release needs a title that gives a one-line summary of the contents. In the age of the internet, many people do not read past headlines, and so, you have to write it effectively enough that the audience knows what is happening, even if they do not click. It also needs to adhere to certain SEO guidelines, such as the right number of characters, proper keywords, and so on. Consider the press release below. 

Openbank launches cryptocurrency trading service

Even without clicking, you know who is involved in this development and what has happened. Always aim for your crypto press release headings to achieve this.

Dates and Locations

Many press releases, after the headline, state the date it is being put out and sometimes the location. Assigning a date to the press release allows for easy categorization and clears up any doubt. This is especially important if multiple press releases are being put out at the same time. Locations are also important to give more context about the business in question.

The 5Ws

It is nearly impossible to write an effective press release if you do not include the 5Ws, which are who, when, where, what,  and why. Sometimes, how is also included. The purpose of the 5Ws is to make sure that as much context is given about the development as possible. If you know who is involved in a development, where it is taking place, when, why it is being done and how, you essentially have all the knowledge you need to make an informed decision. Typically, you’re advised to include the 5Ws in the first paragraph of the press release. This means that everyone can get the important information even if they do not reach the end.

Consider the press release below. In the first paragraph, we know exactly what the development is about, and while it goes on to expand on the development, we’ve gotten the core information at a glance.

PayPal Brings PayPal USD to Users Across 70 Markets

Further Context

Besides addressing the core issues in the 5Ws, it’s also important to give further context about the development. It’s not enough to just say that you are launching a new crypto exchange. You have to give some details about what type of trading pairs will be available, why it is being developed, what brought about the partnership, if any, and so on. In many cases, it is these details that journalists will turn into new stories and that potential customers will latch onto when deciding to engage with your business or not.

Quotes

As we said in previous blog posts, quotes are an important part of cryptocurrency releases because they add a lot of color and dimension to them. It’s one thing for a project to be described in neutral terms, but if an executive close to the project talks about how excited they are and how this will change the industry, people will be more interested in reading. On top of this, they offer useful sound bites to garner more publicity.

About Section

Typically, a press release of any kind should have a short about section that gives details on all the businesses involved. This immediately gives background information for readers and journalists and helps to lend credibility to the press release.

Media Links

To enable further communication and engagement with the public, you should include a media links section that provides links to your website, social media pages, and more.

Conclusion

Writing a crypto press release is not an overly difficult task, as we’ve noted in this article. By following this standard format, you can create a press release that is not only informative but entertaining to read and effective with your audience. You can also reach out to us for not just distributing your press releases but having them crafted to the highest possible standards.