We’re in the swing of the holidays, which means that many of us are looking forward to a much-needed break from all our Web3 marketing activities over the years. Even outside the festive season, companies see employees taking breaks for the summer, on national holidays, and more.
But because the economy never sleeps, activities will continue even while you are out of the office. But how do you make sure your Web3 marketing isn’t impacted and you continue to see results even when you’re not on the ground? Here are a few ways to do this.
Put Campaigns on AutoPilot
The good news about the various marketing tools available to us is that they can be done while on autopilot. Running social media ads and the like does not require us to be present and monitoring in real time; instead, they can be launched and left to run on their own. Running campaigns while out of the office or during the holidays can be a chance to test out certain ideas. You can put out holiday-specific content and see how it converts, try new demographics and locations, and whatnot.
Even outside of the experimentation, you can schedule regular campaigns and have them run while you are out. Remember that your business does not grind to a halt while you are on holiday. In fact, people spend record amounts of money during these downtimes, and so, you can continue to convert new ones nevertheless. To do this, you should set a budget and time for the campaigns using tools like Google and Meta ads. This way, you’ll either have a successful campaign that has made sales for you or one that you can analyze and learn from.
Enable Mobile Notifications
While you want to put some things on autopilot while you are away, you don’t want to be completely hands-off from your web3 marketing efforts. As much as there are great tools at your disposal, things can happen; you might need to adjust the campaign, might run into an error, might need to end it suddenly, and whatnot. So, it is best that you enable notifications for this purpose. The head of marketing might be tasked with having apps for the marketing platforms enabled and told to check notifications once or so a day. This doesn’t have to be anything in-depth, but more of checking in to make sure everything is fine.
You should also make sure that you are able to see customer feedback on the ads. Once a day or so, someone from the team should look at social media comments regarding the campaign and make sure feedback is not overwhelmingly negative. The last thing you want is for the campaign to cause controversy, and the matter isn’t attended to. While things are on autopilot, you should not fully have your hands off the wheel.
Pre-Schedule Content
A big part of Web3 marketing is putting out content, but you can do this even while out of the office. Pre-scheduling content these days is as easy as creating it in the first place and using the various scheduling tools available online. Instagram, for example, allows you to schedule your posts in-house, and you should certainly take advantage of this. You can also use tools like Buffer and Later for other platforms and keep this going.
The idea is that while you are out of the office, your customers should not be able to tell, as content will continue to go up. You should also create content for specific days ahead of time, like Christmas Day, New Year’s and much more. Just like with the ads, make sure you occasionally monitor the response to the content in case anything needs to be adjusted or removed entirely.
Create Feedback Channels For Customers
One thing we’ve emphasized in this article is the importance of monitoring customer feedback while out of the office so you can take necessary actions. Another thing you can do is create channels where customers can share their feedback and opinions. For example, you can put feedback forms on your website, links in your bios, and encourage them to speak their mind. In some cases, you can offer them a reward for their feedback, such as a discount on a future product or service and much more. This means that once you’re back in the office, you can analyze this feedback and make changes.
Hire Temporary Marketing Management
Companies may not feel comfortable putting their marketing efforts on hold while they are out of the office. This might be due to concerns about sales, customer engagement, and much more. If you fall into this category, your best bet might be to hire someone to handle your Web3 marketing in the interim. You could have a team member work, even if part-time, over this period, so that the department is not completely hands-off. You could also opt for an agency like us here at Proleo.io. We specialize in keeping marketing efforts impactful and consistent, no matter the time of year. By having us by your side, you’ll be able to enjoy your time off, rest assured that we are handling everything from planned campaigns to sudden marketing issues that need to be addressed.
Conclusion
Being out of the office doesn’t have to mean that your Web3 marketing efforts have to fall by the wayside. In fact, this could represent an amazing opportunity to maintain your connection to your audience, drive sales, and get valuable feedback that will help you improve. As we have highlighted in this article, it is thanks to a combination of pre-scheduling content and campaigns, monitoring them as much as possible, getting feedback from consumers and so on. By applying the tips we have mentioned, you should be able to achieve this. You can also hire our services to ensure that your marketing runs smoothly, whether you’re in or out of the office.
