There are many ways to promote a crypto product. Typically, we talk about social media campaigns, billboards, influencer marketing, and so on. But while these are certainly effective, there’s another way to get attention for your product: packaging.
Crypto product packaging is often overlooked in marketing discussions, but it can be extremely effective. If you’re still in the product development phase, this is a prime opportunity to get more eyes on your product by paying attention to how you present it to the world.
Why Packaging is a Great Marketing Vehicle
So why is crypto product packaging important? The truth is, product packaging is a highly effective way to market something, though some might overlook it. Think of it this way: a product’s packaging is often our first real-world encounter with it. Think of products on the shelves and in shop windows.
Packaging is not just the vessel that holds a product; it’s also a way to make a statement to the world. Don’t believe us? Consider that boxes for designer products are often sold by themselves online, without any product inside. Consider that consumers keep the packaging of certain body care products simply because it’s aesthetically pleasing. Some products are so closely associated with their packaging that the packaging becomes iconic in its own right. Packaging is also a great vehicle because it moves around. Depending on the product, we might carry the packaging around day-to-day, and it acts as a mini billboard.
From a marketing and branding perspective, paying attention to crypto product packaging is great for your business.
How to Market Through Crypto Product Packaging
So, you want to elevate your crypto product packaging so that it serves your marketing goals. There are a few ways you can do this.
Consider Functionality and Application
As much as you want packaging that looks great and supports your marketing, don’t sacrifice functionality and application. We’ve all encountered products with amazing packaging that is less effective. This could be boxes that are impossible to hold, packaging that is overly bulky and frumpy, and an outer shell that is hard to store, and so on. Rather than endearing you to customers, beautiful but impractical packaging can annoy them, and that doesn’t help you. So, make sure you hit the important points: the packaging should be aesthetically pleasing, easy to handle, and practical to store.
Invest in Aesthetics
It goes without saying, but you want your product packaging to be as aesthetically pleasing as possible. Brands invest millions of dollars each year in creating the most beautiful packaging, even for products that aren’t blatantly aesthetic. Think of iPhone boxes, for example. They’ve become a key part of Apple’s branding, and some people even buy the boxes themselves for that reason. So, try to create aesthetically pleasing crypto product packaging.
The rules should be: product packaging should be so aesthetically pleasing that customers either buy it for that reason or don’t want to throw it away after use. By making sure it is something they want to hold on to, they are repeatedly exposed to and reminded of your brand. On top of that, aesthetic packaging they want to keep is packaging they will want to share with others, whether online or in real life.
Have Your Name Front and Centre
There is no point investing in aesthetic crypto product packaging if it is not clear it is your business. Say your crypto wallet comes in a very beautiful box that consumers love to look at. Imagine the box has no business name on it. In that case, it is not marketing your product; it is simply beautiful packaging.
But once it has your name and logo on it, it becomes beautiful packaging that promotes your business. Make sure your business name and logo are positioned front and centre on the packaging. At first glance, it should be visible, with colours that create a healthy contrast so no one has to strain to see it. Don’t put your name and logo on the bottom of the packaging, on the back, or anywhere else the customer has to look around to find. Put it to this test: if you cannot tell which business created this product within a millisecond of looking at it, it needs to be redesigned.
Apply Restraint
When marketing crypto and Web3 products, there is always the temptation to do a lot. Make the box bigger, make the logo bigger, introduce many wild colours, add more layers of packaging, and so on. This not only significantly increases your marketing/crypto product packaging budget, but it can also be counterproductive.
If a hard-drive-sized crypto wallet comes in a box big enough for a laptop, customers will be turned off as it will seem impractical. And in an age when businesses face more scrutiny for their sustainability measures, including packaging, you don’t want to be labelled as excessive.
Remain Consistent
When it comes to branding, consistency is the name of the game. You don’t associate iconic brands with a certain logo or aesthetic after seeing it once. Instead, it is likely because of consistent, repeated exposure, and your crypto product packaging should follow the same principle. While different products will have different packaging, keep the colour scheme, logo fonts, and overall design consistent.
If your branding is minimalism, make sure all of your crypto product packaging follows this ethos. Similarly, if maximalism is more of your thing, make sure this is consistent. Eventually, this branding will become ingrained in consumers’ minds
Leverage Social Media
As we’ve said, the goal of high-quality crypto product packaging isn’t just for the consumer to enjoy, but to bring in new customers. This is hard to do if the packaging is only used privately and never shared with the outside world. An unbelievably beautiful crypto wallet box kept in someone’s closet for years won’t bring in any new customers.
To give customers a gentle nudge, leverage social media. Ask customers to share pictures of their products to your socials and tag you. Also, repost pictures of people with their product packaging on your socials to signal this is content you want to engage with. Almost everyone has bought a product or engaged with a business because they saw someone else with the packaging and thought it was nice. Make sure the world knows about the crypto product packaging you have put so much work into.
Conclusion
Crypto product packaging isn’t just a way to improve the product experience; it’s also a way to earn marketing points. Like many brands within and outside of crypto, you can do this by making your packaging distinct and unique to your brand.
By creating packaging consumers naturally gravitate toward and want to share, you turn them into mini ambassadors for your business. Curious about how to design product packaging that is aesthetically pleasing? Reach out to us here at Proelo, and we can help bring this vision to life.
