Any conversation about digital marketing, especially in the crypto space, is not complete without a discussion about Search Engine Optimization (SEO). SEO has become one of the biggest buzzwords in the marketing space and for good reason.
SEO is a guaranteed way to get more eyes on a business, boost its credibility, and much more. But SEO also has a reputation for being one of the most complex parts of marketing for any business. The rules seem to change every few years, which is why we are breaking down their requirements in this article.
What is SEO?
First things first, it is worth understanding what exactly SEO is before trying to hack it. Search Engine Optimization, or SEO as it is commonly called, refers to the deliberate actions a person or business will take to secure higher rankings on search engine results. All the data shows that most of us make decisions about what businesses or individuals to engage with using search engine results. Famously, it has been revealed that most people don’t even look beyond the first page of Google Search results.
This means that any business that cannot get its webpage to within the first few pages, ideally the first page, is losing out on a lot of traffic and all the benefits that come with it.
The Benefits of SEO
There is a reason why SEO has become a billion-dollar industry with countless tools and endless expertise dedicated to it. If a business or person can succeed at SEO, they enjoy the following benefits
- Increased Traffic: Being on the front page of Google or other search engine results for specific keywords means that you can get thousands, if not millions, of clicks in a single day. Search engine results also tend to work cyclically in that if you keep getting more clicks, you will stay within the top search results, which in turn only boosts your visibility.
- Increased Credibility: Oftentimes, when we search for certain things on Google or other search engines, we are not looking only for what is most popular but also what is most credible. The way our minds work, we assign credibility and validity to businesses that are at the top of the search engine results page. So, getting these benefits for your business will aid your credibility.
- Increased Revenue: Ultimately, as a business, you want to make more sales and succeeding at SEO helps with this. The more people click on your websites the more they are likely to make a purchase. If you are a website that makes any money through ad revenue, you instantly command higher advertising rates the more clicks you have.
With all this in mind, it’s not difficult to see why SEO is such a big deal to many businesses.
Common SEO Activities
So, SEO refers to the different activities that will make sure a business ranks highly. The activities related to SEO change every few years, but certain ones have remained constant, some of which are as follows:
Keyword Research
Before you optimize your webpage for search engines, you’ll need to know what exact terms people are searching for in the first place. Not knowing the right keywords to target means that your SEO efforts will be all over the place and are less likely to be effective. So, one of the first things people do is narrow down the list of SEO crypto keywords to pursue. For example, a business that deals in NFTs or meme coins will be looking at different SEO keywords as opposed to a crypto wallet or tax service.
Luckily, there are several ways to go about keyword research that have proven to be quite effective. Google Trends, tools like SEMRush, Surfer SEO, and others can help. Simply putting in some keywords regarding your niche, it can show you not only what keywords and phrases customers are searching for but also how they have performed over time. You’ll know when to optimize for a specific keyword, when traffic for that keyword declines, and so on. Always begin your SEO activities with keyword research to avoid wasted time and resources.
On-Page Optimization
Another thing that has to be done is optimizing the actual web pages for search engine results. Remember that search engine results emerge when the web crawlers crawl the internet for web pages that offer valuable content to meet certain keyword criteria. Meeting this criterion is done throughout the website.
One of the most common ways this is done is by putting out blog posts and other written content that includes certain keywords that will signal value to the search engine crawlers. It also means things like web page names, meta titles, descriptions, and much more. When the web crawler goes through your website, it should be able to identify all the relevant keywords placed in the right order at the right frequency. Ideally, you want every single page on your website to be optimized for good search engine results.
Technical SEO
Contrary to what some people might tell you, simply having the right keywords on your website is not the end-all of SEO. Your website also has to signal quality on a technical note. This means having good loading times, well-done URLs, encryption, and much more. Search engine crawlers are very adept at spotting poorly done websites that will be frustrating for users to engage with or even unsafe.
No matter how well your keywords are done, your website will be deprioritized by search engines if it does not pass these technical benchmarks. So, businesses try to have the best technical structures for their websites for this reason.
Off-Page SEO
Because SEO essentially involves signalling value to search engine crawlers, it is not limited to the website that is trying to rank, which can include others. One of the most common ways is backlinks, which essentially means having your website linked to by other websites. Backlinks are essentially a way of borrowing credibility from another website to boost your own.
When a website that is highly ranked by Google or any other search engine links to your website, it essentially signals to the search engine crawler that your website is a worthy one worth linking to. This, in turn, helps to boost your own ranking.
How to Track SEO Results
Believe it or not, SEO is not one of those things that is vague in terms of results. There is a lot of advice floating about the internet, but the good news is that you can typically tell when SEO is working or not. Here are some of the things to consider:
Ranking
As obvious as it might sound, it’s best to track how exactly your website ranks on search engine results and how this changes with your various efforts. If your business was on the 10th page of Google Search results for a certain keyword and you notice it has risen to the fifth page, SEO efforts are effective to some degree. Ideally, you want to increase your search engine ranking and also maintain it over time.
Organic Traffic
Through your website’s backend, you should be able to see how much organic web traffic you are getting and if this has improved. The key is to see traffic that you have not directly paid for via ads increasing over time. This essentially means that more people are finding your website organically, whether through search engine results or anywhere else.
Increased Backlinks
As we’ve said, getting backlinks is an important part of SEO. In the beginning, you’ll have to pursue these backlinks yourself, whether with sponsored posts, guest blogs, or much more. But as you continue to improve on your SEO, you’ll find that you are getting more organic backlinks. This is because the more valuable your webpage becomes, the more other sites are willing to associate with you for their own SEO reasons or simply out of appreciation for your content. So, look out for organic and unsolicited backlinks as a sign of SEO improvement
Increased Engagement/Purchases
Success with SEO is not just about getting more clicks to your website, but also more engagement as well. Ideally, you want visitors to make purchases, engage with your business, and much more. This means that not only are you getting people to visit your website for their taking action as well.
Common SEO Mistakes
While SEO has been a concept for many years at this point, it remains complex and not completely predictable. This means that there is a lot of bad advice floating about the internet and lots of mistakes that businesses and individuals make when trying to improve their SEO. Here are some of the top mistakes people make, so that you know to avoid them.
Keyword Stuffing
One of the most common mistakes is keyword stuffing-unnecessarily repeating certain keywords in a bid to rank higher or using them in any relevant manner. We’ve all seen articles where certain phrases are constantly used in a way that does not make grammatical or contextual sense. Many think that this aggressive keyword use will benefit them, but if anything, search engine crawlers have wisened up and are more likely to penalize sites that do this.
Low-quality Backlinks
All over the internet, you’ll see websites that sell backlinks to businesses hoping to get better search engine rankings. But the truth is that this rarely works out the way you would hope. Search engine crawlers are quite aware of this tactic now, and certain sites have actually been blacklisted, meaning your SEO reputation will suffer from being linked to them. Always remember that one high-quality backlink is worth dozens of low-quality spammy ones.
Poor Technical Design
In a bid to win the keyword war, many users make the mistake of neglecting their website’s technical design. This means having poorly run websites with horrible loading times, glitchy pages, and much more. Ranking highly on search engines is not just about having the right keywords but also about delivering a valuable web experience. So, neglecting technical design will not work in your favor.
Impatience
One thing to always remember is that SEO is a marathon and not a sprint. Many hope for their SEO tactics to yield results in a few weeks or days. In reality, it can take months and even years of consistent SEO effort to yield any results. So, don’t make the mistake of abandoning your SEO efforts or being inconsistent, as this will only penalize you in the eyes of the algorithm.
Conclusion
SEO will always remain an important part of marketing, and in 2026, the rules will have changed. Some of the classic SEO tactics remain, while some emerging tools and techniques should also be applied. As we’ve noted in this article, there are certain pitfalls you should avoid to spare yourself wasting time and effort. Feel free to reach out to us here at Proleo to discuss your SEO needs and how we can help you and your business rise to the top.
