One thing we’ve always emphasized is the importance of developing communities as a web3 brand. Having a dedicated community means that there’s a built-in audience of people who will support virtually everything you put out and will bring in new customers over time.
While this community will almost certainly be built in the digital space, there are also benefits to organizing both virtual and in-person meetups. These sorts of web3 community meetups help to deepen the bonds between members, can be an avenue for promotion, and can simply be fun.
But to take advantage of this, you’ll have to be very careful when organizing these meetups to get the best results. In this article, we will touch on the process of organizing web3 community meetups for maximum benefit.
Choose Your Location
The first thing you want to consider is where exactly this meetup will be held. Broadly speaking, you have the option to organize the meetup online or in person and depending on several factors, one might be more beneficial for you than others. First of all, ask yourself where the majority of your members are located.
Platforms like Twitter/X and Instagram can break down your followers by geolocation, so you can work your way from there. If a majority of your community members are in a specific country or city, organizing an in-person Meetup would be quite practical. However, if they are scattered all over the world and there is not a significant concentration of them in one place, an online meetup might make more sense.
If you decide to go with an in-person meetup, you then have to consider where your location will be. If you have a physical business location like an office, consider hosting the meetup there to save costs. If you have more of a budget to work with or don’t have a physical location, you might want to look towards public places such as parks or local cafes that will allow you to save costs.
Once again, if you have the budget to spare, you can rent a hall or a dedicated meetup center. Make sure that this space is big enough to accommodate the sort of crowd you are anticipating and is safe to use.
If you choose to have an online meetup, there are a myriad of tools you can use, like Microsoft Teams, Zoom, and many more. Again, you should have an idea of how many people you’re expecting to attend and make sure the software in question can take that number of people. Knowing your location ahead of time takes one major aspect of planning off your hands and allows you to focus on others.
Choose Attendees For Your Web3 Community Meetup
The next thing you want to do is decide who exactly will be allowed to attend the meetup. Broadly speaking, you could make it a close community event where only registered members will be allowed to attend or if you allow members of the public to participate as well. This essentially boils down to the purpose of the meter. If it is a way to engage with your community and reward them for their loyalty, then you want to make it a closed event. But if the purpose is to bring in more community members, you will want to keep it open to the public.
Once you decide the structure of attendees, you want to create mechanisms to ensure that no one outside of the shows and groups can get in. For example, you could generate and share codes that are only given to subscribers to your newsletter or top community users. Tools like Zoom and Microsoft Teams already have features that allow you to limit the number of attendees and control the event.
Activities
A meetup isn’t just a bunch of people gathering virtually or in person for no reason. As a web3 company, you want to organize activities that the meetup will be centered around. The good news is that the sky is the limit, and there’s virtually nothing you cannot apply. One idea could be a fireside chat about relevant things within your community and the industry at large. You could also host games and contests to keep things fun and allow attendees to blow off steam.
If you have the budget and connections, you could have a guest appearance from a prominent member in the web3 space, as this will probably get your attendees excited. Things like sip and paint, musical performances, merchandise booths, food, and so on should be on the ground to make the meet-up as exciting as possible. If you’re not sure what to do, consider hosting a poll for your web3 community meetup for what type of activities they would like to see.
Sponsors and Partners
Another thing to consider when organising web3 community meetups is whether any sponsors or partners will be involved. If you have a thriving community, it should not be difficult to find another business in the space that’s willing to sponsor the event if you’re interested. This sponsorship could significantly increase the number of people you can accommodate, the kinds of activities you can organize, and so on.
Depending on the type of business you are in, you could promote your partner businesses to your web3 community and create a mutually beneficial relationship. And depending on how well your initial event goes, this could become an ongoing periodic agreement.
Conclusion
Web3 community meetups can be a great way to connect with your audience. But getting the most benefit means being organized about it. This means knowing ahead of time where this event will be held, who exactly will be allowed in, what activities will take place, if any sponsors will be involved, and so on.
As there is more emphasis on community within the web3 space, these sorts of community meetups will only become more prominent over time. And if you can organize yours as efficiently and professionally as possible, you will reap the rewards.
