Whether or not you’re on it, you probably know all about TikTok; the often-controversial app that sparks a new dance trend seemingly every few days and is popular among Gen Z. But outside of dances and viral challenges, TikTok has proven to be a powerhouse marketing tool.
It has launched the careers of many entertainers over the years and even brands have benefited from positive engagement on the app. It comes as no surprise then that businesses that want to reach audiences are spending more and more money on TikTok. But what does this mean for businesses in the blockchain space? TikTok blockchain marketing is a new concept but it can be done right and achieve good results in the following ways:
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Don’t Be Afraid to Dance
If some of the biggest brands in the world can hop on TikTok dance challenges, so can you! But on a more serious note, succeeding with Tiktok blockchain marketing will require you to adapt to your environment and offer consumers the sort of content that they came for. The worst thing you can do is join TikTok as a brand and act as though you’re too good for the content there.
While it might not literally involve participating in dance challenges, try to create content that leverages popular trends. TikTok is full of viral audios (think the ‘very demure’ audio) that can be sprinkled in your content. This will likely see it perform well and gain your business a lot of goodwill. At the same time, don’t go out of your way to jump on every single trend on the app (trust us, there are a lot) as this will make your brand seem inauthentic.
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Be Quick
TikTok is notable for several things, including popularizing the idea of 30-second and 1-minute videos as a dominant form of content. It is no secret that users’ attention spans are declining, and this is especially prevalent on platforms like TikTok. When you do pursue TikTok blockchain marketing, make sure you deliver your message as fast as possible. The average viewer will not give you 10 seconds to get to the point but will, instead, scroll away.
Feel free to take some inspiration from other brands in your industry that advertise on TikTok and see how they make the most of the short time. There are a few classic tips for getting attention on TikTok like having interesting thumbnails, speaking within the first second of the video, having text on the screen, and so on. Also, avoid certain common pitfalls of content marketing on TikTok like using banned words.
It might take a bit of creativity but being quick and catchy with your message ups your chances of success.
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Embed Yourself in the Community
Authenticity will get you very far on TikTok and one of the best ways to do this is to embed yourself in the community. Start with small things like leaving a comment on blockchain-related content on the app. Comments have been known to get attention and doing this regularly will establish a presence for you. Then, consider collaborating with popular creators on the app, whether as part of a paid promotion or not.
Then, leverage tools like stitching. TikTok allows you to upload video responses to other people’s content and this can be used for TikTok blockchain marketing. Let’s say you sell crypto wallets and someone posts a video talking about their frustrations in securing and storing their assets. A stitch to that video showing off your wallet features is not only creative but also shows that you are listening to the community. Goodwill and clout on TikTok may take a while to build but it is certainly worth it.
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Don’t Be Pushy About TikTok Blockchain Marketing
While there is certainly a marketing aspect to TikTok, most people do not log on to the app to be marketed to; they go there to be entertained. This means that your account needs to have a balance between entertaining and marketing to your audience. Every other video shouldn’t be about how people should pay for your product or service.
In the same way that not every tweet or Instagram post is a direct call to action, you want to make sure you keep things interesting with content that is entertaining for the sake of it. Publish videos of fun facts, interviews, challenges, days in the life, and much more. This will help you develop an organic community of followers who might just make a purchase eventually. But if you come out of the gate with pushy marketing, you might end up chasing them away.
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Promote Your TikTok Blockchain Marketing Campaign
TikTok, like many other social media platforms, offers users the chance to advertise with in-feed videos and this is something you should take advantage of. Thanks to the analytics on the site, you can directly reach the audience most relevant to you and hopefully drive sales. Along with other platforms like Instagram and Twitter/X, TikTok ads are one paid form of exposure you should always consider.
Another thing you could try is advertising with influencers. TikTok influencers have been known to command tens of thousands of dollars for a single post but this is partially because the app is a high conversion site. The TikTok store will come in handy if you are a business selling physical items and an influencer can be a good way to get your name out there. Overall, there are several ways to pay for promo on TikTok and you should consider all of them
Conclusion
TikTok blockchain marketing can be one of the most unique ways to get your business seen by more people. The app has billions of users and if you can tap into it, the success you can achieve is unlimited. However, entering the TikTok space requires tapping into the community, releasing content that the community can engage with, and being as authentic as possible. Our tips above will help you on the right track to TikTok blockchain marketing success
