If you’re trying to succeed in the modern world of cryptocurrency, crypto social media will be one of your most useful tools. These days, it is practically impossible to operate in any industry without using social media. But if you do it right, you can increase your business reach, drive visibility, and much more.
But how do you grow your crypto social media handle? In this article, we’ll touch on the various tactics you can employ to drive more followers to your platforms and hopefully translate this to sales.
How to Grow Your Crypto Social Media Handle
Post Frequently
It’s almost a cliche at this point, but to grow any social media account, you’ll have to post consistently there. There’s a reason why social media manager is a job in itself, and this is because social media can take quite a bit of work. If the algorithm notices that you do not post consistently, you’ll be recommended less to people and thus will see a slower growth rate.
So, consider how often you want to post on your crypto social media and work with that. If you have the budget, you can hire a social media manager who will create and put out content when needed. If you don’t have this budget, feel free to create posts ahead of time and schedule them on in-house platforms, like Instagram or Later. Either way, make sure you put out enough posts to entertain your audience and keep the algorithm happy.
Reference Trends
Social media is perhaps one of the biggest drivers of trends in the modern world. Every other day, there is a trending meme, sound, content format, and so on. To show your audience that you are truly with the times and gain more engagement, you should make sure to reference trends as much as possible. In previous posts, we’ve touched on how to use things like means within crypto-related content, and these might help make your post more authentic.
You’ll have to be careful with referencing trends, as you do not want to overdo it or post about a trend once it has already left the public consciousness. There’s an art form to referencing trends in a way that is tasteful while being entertaining, and hopefully, you can find this balance. If you do have a social media manager handling your posts, they will likely know these trends as they are taking off and thus, know the optimal time to reference them.
Engage With Followers
When trying to grow your crypto social media, you want your audience to be engaged with you and like your content. One of the best ways to do this is to make sure you engage with them as well. Engagement means responding to their comments, liking their own content, stitching with other people’s videos on platforms like TikTok, and so on. As much as possible, your audience wants to feel like they are connected to you using your social media platforms, and consistent engagement is the best way to go about this.
Since you are a business, you should also make sure to check your direct messages frequently, as customers might send inquiries or suggestions through there. You could either have someone whose job it is to complete this task, or you could set aside part of your day every day to stay on top of this.
Study The Algorithm
Anyone who’s been on social media for years will tell you that the algorithm is a tricky thing to navigate. First, virtually every platform has its own unique algorithmic design, and this means you have to learn different things. The sort of tactics that would get you favor from the Instagram algorithm could have you shadow-banned on TikTok, so it’s best to study each and apply as needed.
It’s also worth noting that algorithms change from time to time. For example, as Instagram began to prioritize video content over pictures, content creators had to adjust the type of posts they put up. While it can be tedious to constantly keep up with these changes, you have to do it if you want to grow your crypto social media following.
Engage With Other Accounts
In the last few years, there’s been a growing trend of business accounts and social media engaging with one another and operating in a very personalized manner. It’s not unusual to see a business social media handle make reference to memes, leave funny comments on other people’s posts, and even engage in back-and-forth with other brands. This helps to humanize the brands in many ways and, for some consumers, endears them more. This obviously depends on your specific business branding, but you might want to consider engaging with the accounts of other entities in the crypto space. If you choose to do this, however, make sure you’re being tasteful and careful.
Promote Your Crypto Social Media Handle
It will be hard to grow your crypto social media if nobody knows about it, and this is why you should go out of your way to promote it. First, make sure there are links to all of your social media profiles on your website so that visitors know to follow you. Make sure your handle is printed on whatever merchandise you have and that everyone who interacts with your business, whether a customer or a partner, knows about your social media. You could also pay to run ads on various platforms to increase reach on awareness. As long as you continue to publishize your crypto social media platforms, you should see some growth.
Conclusion
Crypto social media can be an amazing way to not only drive sales but also connect with your customer base. Growing social media platforms has been a goal for many businesses for several years, and in this article, we touch on some of the basic ways to do this. From publicizing the account and making sure you post consistently, these will have you on the path to success on social media.
