When it comes to discussions about blockchain PR and the different platforms that can facilitate it, Reddit is sometimes left out of the mix. With more popular platforms like Twitter/X and TikTok dominating the conversation, we often forget about the absolute juggernaut that is Reddit and the way it can benefit your blockchain PR.
But for any blockchain entrepreneur, Reddit is a platform you should not ignore. Today we will be exploring how it is one of the biggest platforms you can use and the best ways to maximize it.
What is Reddit?
First and foremost, it’s worth understanding what exactly Reddit is. Reddit, popularly called the front page of the internet, is a social media platform launched in the 2000s that features subcommunities, called subreddits. Essentially, Reddit hosts hundreds of thousands of smaller communities to discuss all manner of topics. This includes everything from politics to garlic bread.
Any topic, no matter how niche, can have a community of thousands around it that posts text, videos, photos, and so on. Reddit is primarily text-based, as the goal is to have discussions within the comment section, and both these comments and the content itself can be upvoted or downvoted.
Reddit has hundreds of millions of monthly users, and while it is perhaps not as flashy as TikTok or Instagram, it can be a great source of blockchain PR. This is because there is a thriving crypto community on Reddit that any business looking to gain a foothold might want to tap into.
How to Secure Blockchain PR via Reddit
There are several ways to go about marketing your business on Reddit, some of which are as follows.
Create a Subreddit
As we’ve said, they can be subreddits for virtually every topic on the planet, and nothing stops you from creating one for your specific project or token. This is essentially a community you govern and can set the rules for. Not only can you post regular content about the project there, but it can become a meeting spot for your customers. In some cases, when people want to contact a particular crypto project, they comment on its Reddit or DM the moderators.
In that case, you want to assign a member of the team to moderate the sub, posting content to keep it alive and responding to messages. With this, you can engage in not just organic community building, but drum up publicity as well.
Comments on Existing Subreddits
Using your official business Reddit page, you can comment in others and on other posts, including crypto-related ones. It is worth noting that many subs do not allow for direct promotion, so you cannot make a post saying that you have a new crypto project and for people to come and invest unless the rules allow for it.
If they don’t, you can get permanently banned from that community. It’s been said that Reddit users don’t like aggressive promotion on the platform, so you’ll want to try more subtle means. Specifically, you’ll want to offer helpful advice and feedback on different crypto-related topics to build credibility in the sector. As you do this, more people might choose to click on your profile, engage with your posts, and maybe become a customer.
Run Ads
Like many social media platforms, Reddit allows users to run ads to generate more interest, clicks, and sales. To do this, you’ll have to navigate to the ads manager on your Reddit profile, set up a campaign and put in specific demographic information.
The good thing about advertising on Reddit is that you can specify who you wish to advertise to. You might decide to advertise to people who have been active on specific cryptocurrency subreddits, as they are most likely to engage. The effectiveness of Reddit ads has been debated over the years.
While some say that it can bring in worthwhile results, others have stated that Reddit users are not the most receptive to ads, and so there was little ROI. Ultimately, the effectiveness of Reddit ads differs from one person to the other, and you’ll have to do your research as to whether it is suitable for your brand.
Have an AMA
A popular content format on Reddit is called Ask Me Anything (AMA). This is a question-and-answer thread in which a person volunteers to respond to questions from the public. If your business is introducing itself to the crypto market, wants to launch a new project, or is simply trying to gain more exposure, this might be a good idea. Some subreddits allow businesses to have AMAs, and there’s an entire subreddit just for AMAs. In that case, you might want to try, as you might gain some new customers that way or simply connect to your existing ones.
Reddit Troubleshooting
Even as you look to us ready for blockchain PR, a few rules should be at the forefront of your mind.
Avoid spamming content to avoid getting blocked. One of the easiest ways to lose your Reddit account is to spam different subreddits with the same content, as this flags your account as a bot and could have it permanently removed.
Always read the rules of each subreddit you want to post in and make sure you are not violating them, lest you get banned. If you are ever in doubt, message the moderators for confirmation beforehand.
Always remember that Reddit is not the most receptive platform to direct advertising. As much as possible, try to be a community member before you try to be a salesperson.
Conclusion
There are many different ways to secure blockchain PR, and believe it or not, Reddit is a great option. While often underrated, its primary superpower is community building and engagement, and if you can tap into this, the sky is the limit. Always remember to engage with the community first, offer valuable insights, and so on. If you’d like help with Reddit marketing or any other form of blockchain PR, reach out to us here at Proleo, and we’ll get started.
