We’ve explained in a previous post how content marketing benefits blockchain marketing as a whole. A lot of what we touched on was how to create content that would aid in your marketing goals. But how about leveraging someone else’s marketing?
A quick look at the online space will show that companies sponsor all types of content from different creators to grow their brands. There are so many types of content that it might be hard to tell which works best for the blockchain sector. Here are a few ideas for the blockchain marketing sector:
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Listicles
If you’ve ever tried to buy any product, you’ve probably seen listicles (list articles) from top websites talking about the best XYZ to buy or the best gifts to get an XYZ lover. Some of these listicles are sponsored by companies who want to appear on them to at least be reviewed. This would be a good idea for a blockchain company; find a publication in your field that might be interested and offer to sponsor a listicle with honest feedback about your product. This does two things; it lets potential customers know about what your business can offer and it puts you in their minds as a viable option, especially if you are reviewed alongside top companies in your niche.
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Office Tours
Many people are curious about the inner workings of the companies they patronize and office yours can be a way to humanize yourself. This would involve inviting a content creator for a day in your office. Many creators to yours of corporate offices, a day in the life, and other such content. By doing this, you expose yourself to a new audience and also get to project a more laid-back image to your customers. If you do decide to sponsor such content, refer to our guide on crypto influencer marketing to make sure that the influencer you choose and the way you go about it ultimately benefits you.
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Review Videos
Statistics show that a majority of consumers these days look for reviews of a product before they buy it. If you are a business that sells any products, you will benefit from sponsoring review videos as part of your blockchain marketing campaign. In these videos, content creator run through the features of a product and let their audience know whether it is worth buying or not. The tech space is full of creators with thousands of followers who hang on to their every word so you will want to tap into this. By sponsoring a video and providing the creator with a sample product to review, you can generate both sales and publicity.
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Entertainment Events
People love to be entertained and events tied to these have been a way to advertise businesses for decades. This is partially why blockchain businesses sponsor sporting events and festivals these days. Your business can get in on the action and sport online and offline events. Gaming tournaments, virtual conferences, and metaverse events offer prime opportunities to expose your business to a new crop of customers and should be considered. Additionally, real-life sporting events, concerts, and other such crowd-drawing events will generate visibility but can also create a positive perception of your business in the eyes of the public.
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Challenge Videos
If there is anything the internet loves, it is a viral challenge. These days, we seemingly have an endless supply of them and brands are now getting involved. By reaching out to a creator and sponsoring their challenge video, you can have your business front and centre while it is still fresh in the public’s mind. This can sometimes be tricky as you don’t want the content to be seen as inorganic but with the right creator and challenge, it can prove to be highly effective. To take advantage of this, keep your ear to the ground to hear about these viral challenges as they happen.
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General YouTube Videos
While a lot of content sponsorship focuses on topic alignment i.e. the content being about blockchain or the product in question, it is possible to sponsor unrelated videos. We’ve all seen VPNs, meal delivery services, and even video games sponsor content that has nothing to do with them. Your business can choose to do this as well, potentially partnering with an influencer whose audience is not strictly crypto-focused but might be interested. From film reviews to commentary videos to travel vlogs, there is no shortage of content to look into sponsoring.
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Haul and unboxing Videos For Blockchain Marketing
A type of content that is very popular online is hauls and unboxing. The former involves people buying large amounts of specific items like clothes, food, electronics, and much more. The latter is videos of people opening up these items and showing the audience what is in there. This content type is so popular that new products are pushed into the market by being included in them. As a blockchain business, you will have a smaller pool to work with than a candle or makeup company but opportunities lie in this nonetheless. Sending free samples of your products to influences in the tech or blockchain space could see you featured in one of these.
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Airdrops and Giveaways
As we said in a previous blog post, people love getting free products and these are a great way to drum up engagement. Everyone loves free stuff and giving some away can be a strategy for visibility and future sales. By organizing or sponsoring a giveaway (with your product or service as one of the prizes), you can raise your business’ public profile while also endearing yourself to the community. In the long run, you have improved the visibility of your blockchain marketing campaign.
Conclusion
At this point, there are more content creators than ever before and this means more content for businesses to potentially sponsor. These help to create more visibility for businesses with a new audience while also possibly driving sales. Anyone pursuing blockchain Marketing should consider the above content types to leverage both influencer marketing and the power of virality in the 21st century.
