Of the many institutions that keep the crypto industry going, exchanges are arguably one of the most important. They are sites from which a majority of consumers buy and sell tokens and thus, are vital to its survival. While crypto exchanges can be a rewarding and lucrative business to run, crypto exchange marketing can prove to be tricky at times.
There are many new and established crypto exchanges in the market and this means that you’ll have to get creative if you’re going to stand out. In this guide, we break down ways you can do this by enhancing your crypto exchange marketing.
Invest in Visuals
We live in a world that puts more emphasis on visuals than ever before. This means that your visuals need to be top-notch to stand out as a crypto exchange. Most crypto users can picture the Binance or Coinabse homepage because their colour scheme and visuals have been consistent for years.
In the same vein, you’ll need to decide what colour scheme you want for your exchange and make sure this is communicated in all of your marketing. From your social media avatars to your posters, your company logo, colours, and overall aesthetic should shine through so customers can feel connected to it.
Emphasise Variety
Most crypto users do not want to hop from one exchange to the other and, ideally, would rather have one or two that meet all their needs. From the tokens they can access to the trading tools at their disposal, the more an exchange can offer, the more loyalty they will enjoy.
This is why, as you engage in crypto exchange marketing, you have to make sure that your exchange’s variety is front an centre.
On marketing materials, list the number of tokens in your roster or an overview of the many trading tools you offer users. If customers are convinced that your exchange offers this variety, your efforts are more likely to be successful.
Leverage Social Media
It is virtually impossible to do any crypto exchange marketing without employing social media in some way. Virtually every form of business uses social media to reach customers and you’ll have to do the same thing. The most common ways to leverage social media include having a presence on sites like Instagram, TikTok, Twitter/X, and so on. Beyond just having this presence, you need to engage with customers and post interesting content. It would also be advisable to run paid ads on these platforms and boost your existing posts to make sure that as many people see your business as possible.
Create a Crypto Exchange Marketing Angle
Because you’re going up against so many other businesses in the space, you have to figure out what your own unique angle is going to be. For example, you might be the crypto exchange that is beginner-friendly and has lots of tools to educate newbie traders. You could brand yourself as the advanced platform for experts who already know their way around crypto trading. You could have a friendly, bubbly feel or could have a very professional edge about you.
Whatever you choose, make sure it is consistent in all of your crypto exchange marketing efforts, from the visuals to the wording of your copy, and so on.
Meet Customers Where They Are
When you’re trying to get customers to spend money with your business, you cannot afford to neglect the platforms they use. The simple truth is that you will have to go and meet your customers where they are. If most crypto users use Telegram, you’ll have to get active there to get their attention. The same goes for Reddit, Discord and other popular sites. Keep your ear to the ground at all times and if crypto users congregate on specific platforms, you have to be there.
This philosophy also applies to specific language/slang they use, imagery they relate to, features they enjoy, and so on. If customers enjoy a certain type of content or platform, meet them where they are and cater to their tastes.
Push Unique Features
As a crypto exchange, there are likely certain features that stand out about your platform, It could be bot trading, leverage trading, social trading, and so on. These features should be front-and-centre in all of your crypto exchange marketing to draw in as many customers as possible. Take eToro, for example. It is not the only trading platform that allows copy trading but they have practically become synonymous with it because it is in all of their marketing. You’d do well to take a page from their book and make sure that your most unique feature is prominent in your marketing efforts.
This way, your business branding is reinforced and you get more attention.
Leverage Influencers
In previous blog posts, we’ve written about influencers and the ways they can benefit blockchain marketing. These benefits extend to crypto exchange marketing as well. Influencers enjoy very trusting relationships with their audiences and there are creators of all types and niches. An influencer who specializes in all things crypto or blockchain would be a good bet if you’re trying to get more eyes on your exchange. By highlighting the variety your platform offers, its unique features, and much more, they can essentially introduce you to their audience and this can go on to drive signups. As we’ve also said in a previous blog post, make sure you choose an influencer whose brand and value align with yours and make sure you get the most value for your money.
Conclusion
Crypto exchange marketing is vital if you’re going to stand out in the crowded market and secure a loyal customer base. In this article, we’ve broken down some of the steps you should take. These include crafting a distinct brand image for yourself and keeping this image consistent throughout all of your marketing efforts. It also includes leveraging the social media platforms and content that your audience connects with and making sure that your best features are front and centre.
