If you engage with any crypto brands online, chances are you’ve seen some sort of poll on their social media platforms. These could be anything from asking for feedback on a new product or service to simply gauging community opinions on random things. Polls are quite useful in several respects, but did you know that they can be used in crypto marketing?
The truth is that polls can be leveraged by brands to gauge consumer opinion on various topics, and this, in turn, can be funnelled into crypto marketing efforts. In this article, we will explain how.
Gauging Brand Sentiment
At any given time, you, as a crypto company, will want to know what the general public thinks of you. Is your brand considered one of the best in the industry? Are people generally neutral towards you? Are you considered a crappy brand? Polls are a good way to do this because they are quite simple. It is not a long, complex questionnaire or a one-hour focus group, but simply tapping a button on a social media platform they are already using.
Before and after you put out crypto marketing efforts, you want to know what the public feels about your brand to know how to proceed. A good idea to leverage community polls would be to have other accounts, such as crypto meme accounts and popular platforms, ask the community about you. Those who already follow your social media brand are biased in favor of you and thus might not accurately represent the general public. Once you know whether public sentiment is positive or negative, you’ll know whether to proceed with certain crypto marketing efforts or if a rebrand is needed.
Dry Running Ideas
Crypto campaigns are often quite expensive to deploy, and so, you want to know that your ideas will be popular among your audience before you invest in them. This is why community posts can be so useful, as they offer a chance to dry-run ideas. You could pick certain elements of the intended campaign, such as colours, and see which your audience prefers. You could pick two different taglines and ask in a poll which appeals to them more. You could get community feedback about your new logo or even the type of ads you want to see. It’s not unheard of for fans of a business or public figure to prefer one visual aesthetic over another.
By using community polls, you’ll know well ahead of time which ideas should be pursued and which should be scrapped.
Getting Feedback On Crypto Marketing Campaigns
As we’ve said, community polls can be used to gauge feedback about your brand in general. The same, however, can also be applied to marketing campaigns. So you’ve put out a series of ads for your new crypto wallets. You want to know how the public feels about it, and a great way to do this would be polls. You could ask your audience how they feel about the ad generally, what specific aspects they liked, and so on. This can give you a more nuanced understanding of how successful the marketing campaign was and if it should be further invested in or scrapped.
Engagement
You should always keep in mind that community polls offer benefits that go beyond just crypto marketing. They are a feature on virtually every social media platform because they are a great way to engage with a community. Asking questions of varying degrees of seriousness offers a chance for users to pick sides, and this fuels engagement.
The more people engage with the poll, especially if it is fairly controversial or very divisive, the more people the post will be advertised to and thus, the more people who will be exposed to your brand. If you’re trying to grow your social media presence, this will be a positive step in that direction (without rage-baiting, of course).
Even as your followers engage with your polls, make sure to analyze the results and the comments under them to gauge where they’re heads are at. You might just realize that they have certain attitudes which should be taken into account once you put out your next crypto marketing effort.
Product/Service Feedback/Intention
Besides crypto marketing efforts, polls can be a good way to find out whether there is a desire for a product or service you’re intending to release. Say your business has a line of crypto wallets. You could ask your followers through a poll if they would like a new addition to the line. If there is an overwhelming disinterest in a new one, it could be a sign that now is not the best time to release one into the market. You could also ask which they prefer out of the current lineup, which will give you an idea of which features/products are the most popular.
You could also find out how they feel about existing products by asking if they like a specific one in your lineup or what they most like about it. Don’t just look at the poll results themselves, but look at the comments. This will give you an idea of whether or not new products will likely succeed in this market, whether previous products have been positively received, and so on. With this information, both your crypto marketing and development teams can sit down to decide on the next course of action.
Conclusion
Crypto marketing can be made much more effective through the use of community polls. These polls will help to decide how businesses feel about your previous efforts, how they might receive future efforts, and what your next course of action could be.
Always make sure to take advantage of features that allow you to gauge consumer opinion, as this will save you from wasting resources and could even be a way to generate more engagement and a connection with your existing audience.
