If you’re in the blockchain sector, you’ll know just how saturated it is, with new projects being launched every day. This means that if you’re launching a marketing campaign, you have to be as intentional and creative as possible. Some blockchain-focused businesses even turn to marketing agencies to push their campaigns while others are a bit more skeptical.
The truth is that a blockchain marketing agency can be the difference between a good campaign and a great one that defies all your expectations. If you’re still uncertain about hiring one, consider some of these benefits.
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Knowledge of Your Industry
The crypto industry is perhaps one of the most peculiar in the world. From the way projects spring up to the communities that emerge to support them to even the types of assets that become popular (meme coins, for example), no one who isn’t in the field can understand it.
Therein lies one of the biggest benefits of blockchain marketing agencies, which is that they are already in the blockchain field and so, know how it works. Imagine going to a non-blockchain marketing agency and saying that you want to promote a token called $MAPLESYRUPANDBACON that has no use cases. It would sound absurd to many of them but a blockchain marketing agency would know that such a project could succeed.
They will also know what platforms to focus on and what language speaks to the crypto crowd. Opting for a blockchain marketing agency means having allies in your corner who know your industry and will know how to approach your goals.
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Experience With Similar Businesses
Working with a blockchain marketing agency also means that you will be in good company with other businesses within your industry. Say your blockchain marketing agency of choice has a dozen businesses on its roster. This means that whatever issues arise with your marketing campaigns are likely any issues they’ve already dealt with.
Say you need to extend your token presale and have to communicate that in under 6 hours. Another client has likely been in the same situation so they know how to react. It also means that your business will rarely be patient zero for any new marketing techniques. Say there is a new platform you’re considering running a campaign on. Your blockchain marketing agency has probably already run a campaign on the platform and knows whether or not it will be worth it.
The agency having experience with similar businesses means that you’re less likely to waste resources on things that don’t work and have a wealth of knowledge to draw from.
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Blockchain Marketing Agency Connections
An experienced blockchain marketing agency is also one that has made connections with the industry which can always come in handy for you. For example, you might be trying to secure a sponsorship agreement with a certain site or an influencer but are struggling to secure a meeting with their management. Your agency might have worked with them in the past and could pull some strings to get you this meeting or any other thing you might need.
Also, consider that certain requests or proposals coming from a respected marketing agency might go much further than if they came directly from your business. At the end of the day, the benefits you get from having a respected agency by your side go beyond just running campaigns and in many cases, are well worth the cost.
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Results Analysis
Most blockchain marketing agencies will not only run a marketing campaign for you but will also review the results as well. In some cases, there will be a meeting to discuss the performance of the campaign, how you feel about it, and what aspects of it can be improved. You’ll also likely get a report highlighting ROI, CPC, and other metrics that determine the performance of the campaign.
You’ll likely even get access to certain analytics tools and insights that you wouldn’t be able to get on your own. This is because when you work with a blockchain marketing agency, you essentially get a collaborator in your corner and the more campaigns you run together, the better the results will be.
Coupled with the insights they will get from other customers’ campaigns, the margin of error will be smaller each time.
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Consultation
While the phrase ‘blockchain marketing agency’ implies that running marketing campaigns is all that the agency would do, they tend to offer much more than that. Outside of actual campaigns, these agencies are the experts in blockchain marketing and thus, can help improve every aspect of it.
When you first begin working with a blockchain marketing agency, you will enjoy consultations during which your current business practices will be discussed. The mistakes that have been made so far, as well as what has been done right, will be brought to light. As we’ve said before, these agencies act as collaborators and can offer feedback at every stage of your marketing efforts.
You might come to the agency with a campaign in mind but get feedback about how it can be done differently. You will also get feedback based on the campaigns the agency has already handled and ideas on how it can be made better. This includes visuals, the language used, the platforms advertised on, the timings of the campaigns, and even the budget.
Conclusion
If you’re in doubt about how a blockchain marketing agency can benefit you, we’ve broken down the different ways they can push your campaigns to the next level. Their experience with both your industry and your peers means that they will likely understand your vision and be able to navigate the complex blockchain space with ease.
The connections they have made along the way can also help make your campaigns more effective and every time you run a campaign with an agency, you can be sure of feedback that will help you improve. Finally, your blockchain marketing agency can act as a consistent partner and collaborator as you pursue your goals.
